What is Google Adwords, Remarketing

What is Google Adwords, Remarketing

Google Remarketing is a marketing technique. It is also known as Google display network remarketing. It is a form of online advertisement. This technique is mainly focused on users who have already visited your website or any other properties. It displays specific ads to those users. Old users will see this ad when they are browsing the web. 90% of people are internet users and it is possible to target 9 out of ten using Google remarketing. To know more about What is Google Adwords, Remarketing, keep reading this article till the end.

Remarketing helps to increases the number of traffic to your site. When visitors leave your website without buying your product or setting up an appointment for your service, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps, or as they search on Google. The well-known form of remarketing is Google Adwords.

The steps involved in remarketing are:

  • Visitors or user visit the site
  • Visited users are tagged with a cookie. They are added to the remarketing list
  • Ads are shown to users on the remarketing list

The main goals of Google Adwords remarketing is to:

  • Target visitors of website those who are nothing to do with the page
  • Show a specific content page to visitors

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Working of Google Adwords Remarketing

 The remarketing technique combines JavaScript code with the website. This process creates a browser cookie whenever the user enters the website. The cookies play an important role to aware the advertisers whenever the visitors browse their sites and it leads the visitors to reach the ads they were published.

 

Google AdWords

 Set up Google Adwords Remarketing

  • Remarketing list includes the list of users to which you want to show your ads
  • Sign in to “Google ads”
  • Click on the “tools” menu
  • Click “Audience Manager” under the “shared library”
  • Click +icon
  • Select the remarketing list ( Website visitors, App users, YouTube Users, etc.) which you want to use
  • For Google Adwords Remarketing, “website visitors” option is to choose
  • Give a name to “audience list”
  • Click “type of visitors” (visitors of a page, a visitor of a page who also visited another page, visitor who did not visit another page, etc. ) and select the type you want to create
  • Add the user who visited your site
  • Give the number of visitors who visited your site
  • Specify the membership duration
  • Describe your audience and click on create audience

Benefits of Google Adwords Remarketing

Below are the few benefits of Ad Word Remarketing:

  1. Helps to find users who already visited the site
  2. Help customers find you by showing them your ads when they are actively looking at your business
  3. It allows you to create a remarketing list to advise for specific cases.
  4. Helps to create high performance remarketing campaigns with automated bidding
  5. Can easily create ads because product text, images, and video are free with ads gallery
  6. Better traffic
  7. Cost of advertising is very low
  8. Possible to make changes in ads based on which product the customer last visited
  9. You will get a report about the performance of your campaigns

Download What is Google Adwords, Re-Marketing in pdf – Click here


 

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