What is a landing page and how does it work?
A landing page is basically part of the digital marketing campaigns that are built on the sole purpose of making a profit for the business they belong to. There are a lot of ways you can end up on the landing page, it can be an online advertisement that brought you here or a marketing email or simply a search engine result.
The main motive behind this landing page is to increase conversion rates and that is why your landing on landing page ensures they get a lead. But if the landings page requires no less than a sale to increase profit for their business, it will direct you either somewhere you can buy something or to a sales directive. For its’ many purposes, the landing page is known by many other names such as lead capture page, static page or destination page.
The pages that are concerned with the sale are called Transactional pages and the second type of pages are called References that show the data that may be relevant for the users. The landing page needs to be distinguished from the pages that are made to dupe and fraud by extracting information from the unsuspecting people.
As a part of the sales campaigning in digital marketing, the landing page is a great way to address the problems faced by the customers and getting to know them better.
There is a separate division for this program called lead nurturing. This helps in converting the lead into permanent customers by catering to all their needs and providing kindness with it so they would not go somewhere else.
The main difference between webpage and landing page is that the latter is made for the sole purpose of the sales campaign and only consists of the product information, query and a panel where you can buy their product, etc.
In short, it is free from distractions, unlike a webpage where you can find links to other web pages of the same website, the backlinks that lead to the other websites, advertisement, etc.
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a landing page may also contain some other links such as links that take you to other products where you can buy them and the home page of the website but they are here only because they are important.
If a customer likes your services they can decide to buy more if your products or they may need to go to the main page first to ensure you are a legitimate business.