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The most important part of Search Engine Optimization is the interest of the users and the visitors that come to your website looking for relevant content. The whole of your efforts to optimize your website to rank higher on the Search Engine Result Pages (SERPs) is worthless if you do not put the dRead more
The most important part of Search Engine Optimization is the interest of the users and the visitors that come to your website looking for relevant content.
The whole of your efforts to optimize your website to rank higher on the Search Engine Result Pages (SERPs) is worthless if you do not put the demands of the general public ahead of your area of expertise. What these demand are and how do you find out about them is not as difficult as you may think.
You don’t have to go asking people what kind of content they want you to produce. The modern day technology has ensured that you can take the feedback of your customer through internet, saving your money and time (yours as well as your customers, it takes literally no efforts from them. Thus it is convenient for both of you).
The Keyword Research is the name of the process that lets you know the live interest of the general public on the internet.
The first and the most basic step to do keyword research is to go on a search engine (preferably Google) and there start typing anything related to the field about which you are producing your content.
Google Autocomplete is your best friend here. When you start typing anything it starts predicting the phrase you may have been looking for based on whatever you have typed and what are the most searched topics related to that. The basis of these predictions by Google is your personal search history as well as those of the majority of the users. The most searched topics comes on the top of the predictions and helps you understand where the real interest of the users lie.
There are many other ways to do keyword research but the importance of this process should also be discussed thoroughly. Let us take the example of a food recipes and blogs. If you are writing about food for a geographical area that has citizens of certain ethnicity and religion as the majority of population, you will not garner any audience by writing about the recipes of the dishes that is shunned by them, is simply unpopular or have ingredients that is not grown and even imported there.
Keyword research is important because you need to know what your target audience is looking for if you really need to cater to their needs. The next step is to create the content of your website in accordance with those keywords instead of writing the content first and then trying to fit those keywords in it.
In this age of technology, we are living in the two worlds; one is real and the other world is virtual. Just like there are many people in real life who share a single name, several websites also share a common URL. Sometimes this causes confuses if even two of those persons are brought together andRead more
In this age of technology, we are living in the two worlds; one is real and the other world is virtual. Just like there are many people in real life who share a single name, several websites also share a common URL.
Sometimes this causes confuses if even two of those persons are brought together and if it is this problematic for the human mind we can just imagine how confusing it gets for the Google Bots to distinguish between two websites sharing an URL.
While there are certain unique identities assigned to the humans to tell apart from each other despite having a same name, for example the most effective one; their faces, the technical problems require technical solutions and one such solution for identical URLs are Canonical URL.
Just like twins in humans Race are always born from the same mother, these identical URLs with different webpages belong to the same websites and when the time comes for Google to present them to the users, they are often confused as to which pages they are being asked for.
According to them, this problem arises when a website either has a system which allows a single page to be accessed through multiple URLs (this situation can occur when there are two different versions of a website; one for computer and laptops and one for the mobile devices) or the website has at least two pages with the same content.
Google has categorized them as the Duplicate Versions and only one of those identical pages or URLs will be crawled regularly by their Bots to save their time, effort and energy.
The website owners are required to decide which one of these are more important for them and they can instruct Google to choose it to be the Canonical URL.
In case the owners do not perform this simple task of letting them know, it will be decided by the as per the criteria set by the Google which has not been told to the public.
It is better for the website owners to decide which one is the Canonical URL from the point of views of the experts keeping in mind the Search Engine Optimization (SEO).
The reason behind this is that you get the power to divert the traffic to the page you want and to tell Google which page to crawl and which not to. you just need to make sure your canonical URL contains quality content and it will help you rank better on Search Engine Result Pages.
Directory Submission is a simple yet powerful technique to improve the quality of the links that belong to your website. We know how much emphasis Google has given to the organization and management of the websites in order for them to accurately single out the best content that they can offer to thRead more
Directory Submission is a simple yet powerful technique to improve the quality of the links that belong to your website. We know how much emphasis Google has given to the organization and management of the websites in order for them to accurately single out the best content that they can offer to their users.
This is a technique that takes that method to the next level by categorizing all the websites that have submitted their URLs and chosen a category under which they want themselves to appear. By submitting your website URL and choosing a category, you are sorting out the work for Google and that is what they actually want because if they know what category you belong to, your content will be judged on the basis of that category’s standards.
Just like all the hard work in the Search Engine Optimization, website owners need to submit their websites for the directory. It is an Off Page SEO technique which provides links for your website as it is the sole purpose of their existence; to present a sorted list of the names every business along with their websites.
After the submission, your website is registered under the relevant category of your choice and backlinks leading to it from the directory are created which helps people find you more conveniently.
As more and more people find you on the directory, the organic traffic increases on your website, eventually improving your ranking on the Search Engine Result Pages (SERPs). If your target is attracting organic traffic to your website, you should go for the free listings because using paid directories means the backlinks you get with this process is paid as well and we all know Google does not like paid backlinks.
In fact, Google is always trying to eliminate the paid link using websites as they corrupt the system.
But there is another listing that you need to focus on and that is reciprocal listing. The process in this one is same as creating reciprocal backlinks with other websites.
The directory in this process provides backlink for you but you have to mention the directory name and URL on your website.
This creates a complete cycle of backlinks that the users can use to come to your website and go back to the directory without any inconvenience. One more advantage of this is that the Google Bots will find your website more easily while crawling if it is on a directory.
Google is always developing their search engine to make it more and more convenient for the users and one of the main function that come in mind when we talk about those efforts is the Google Suggest or as it is popularly known; Autocomplete. It is a feature that is provided everywhere on the GoogleRead more
Google is always developing their search engine to make it more and more convenient for the users and one of the main function that come in mind when we talk about those efforts is the Google Suggest or as it is popularly known; Autocomplete.
It is a feature that is provided everywhere on the Google where is a search box, does not matter if the device is mobile or not, and it is available on both IOS and Android. It is a simple tool to help you in case you have any confusion about the keywords or the phrase you are trying to type for your search.
From launching it as an experiment in 2004 to making it a permanent part of the system, Google has come a long way to provide the help to its’ users in every possible way.
When you start typing in the Google Search Engine, there are some top suggestion that are presented to you in the bars below and these are all guessed on the basis of whatever you have typed in the search box until now.
These suggestion doesn’t come naturally as the search engine is a machine that needs to be fed information. All those suggestions consist of the most searched terms in the recent times and are the keywords that can be and are used for the Search Engine Optimization (SEO) process. Google only suggests what is trending and what is trending is always a part of the SEO.
As it is with all the other search features, the autocomplete is concerned greatly with the geographical areas and typing Royal wouldn’t make it suggest Bengal Tiger if you are sitting in the Britain, the most likely suggestion in that case would be the Royal Family of England.
Even though another factor that plays an important role in autocomplete is your personal search history, it is still an effective tool for you keyword research. Above factor takes effect only if you are typing something similar to one of your previous search results that too mixed with the most searched terms.
As a website owner, this helps you in understanding what search terms will be useful for your content and will help you in ranking better on the Search Engine Result pages. And if you are a renowned name in your field, there might be a controversial term related to you in the autocomplete suggestions.
As we all know that the Google keeps making changes in their system, functionality and algorithms in accordance with the changing needs of the users who, above all else, want accurate search results to their queries. Sometimes these changes are so small in scale that they are not even noticed by anyRead more
As we all know that the Google keeps making changes in their system, functionality and algorithms in accordance with the changing needs of the users who, above all else, want accurate search results to their queries.
Sometimes these changes are so small in scale that they are not even noticed by anyone but does indirectly affect the whole function by however little margin and sometimes they are long anticipated and much awaited.
We would be wrong to assume that the convenience of the users as well as themselves is the top priority of the Google because several tools like Google Tag Manager is there to help the website owners to manage their websites better.
This is a tool which lets you add marketing tags on your website and mobile app without putting you through the trouble of making changes in their codes. These tags that we are talking about are mainly used for the collecting different kinds of information that will help you in catering to the needs of the users at the same time as providing data for the modification that will also help in achieving the same goal.
These tags are made of snippets of codes and a high number of them is needed for creating them and even more when modifying them. The adding or editing part requires the developers to delve into the website’s source code and is a long process by the human standards.
Since these tags are also used to send necessary information to the third parties, they need to be updated according without much delay and as soon as possible. This is the major reason behind the introduction of this new tool.
One of the biggest advantage of this tool, according to the experts, is that it minimizes the role of the web developer in the coding of the website.
You do not need to them to edit or add tags to your website if you are using the Tag Manager which can be easily found in the Google Analytics. The free tools save you money you would spend finding outside help.
Thus small businesses can benefit from it as well given how much these tags are important for any of them no matter how large or small. The greater the number of Tags you have, the more benefit it is for your website and keeping that in mind, Google also developed the Tag Manager to organize a large number of them.
Trend is a famous word for the things that are famous in the context of the current affairs that are going on worldwide or in a specific geographical area. Based on this, Google introduced an effective search engine result feature that singles out all the trends and present it to the users to ensureRead more
Trend is a famous word for the things that are famous in the context of the current affairs that are going on worldwide or in a specific geographical area. Based on this, Google introduced an effective search engine result feature that singles out all the trends and present it to the users to ensure they are as updated with the world as they are.
The trends are almost always related to specific geographical areas because of the difference of the lifestyle and governing factors that are different in each region. There are very small chances of a trend going worldwide unless it is concerned with a topic that affects people all around the globe.
For Example, Greta Thunberg was trending on the world news when she tried to make the world focus on the issue of Climate Change and Global warming because they are the real problems that the humanity as a single entity is facing.
As for the Google, the search for the hot topics that are doing the rounds of internet and getting people together to discuss ends on their own search engine. Their method of finding the material for the Google Trends is quite simple, the only thing they need to do is analyze the most searched topics, worldwide as well as geographically, in a specific period of time.
Not only for themselves but for the users as well, Google has provided us with the tools to find out the popularity of the topics that have been featured as their trends.
Along with them are also the graphs to show you how much the topics were in trend and for how long, how many days it remain a trend and how many days since it goes in to oblivion (basically the prediction of the time it will no longer be in the Search Engines Results Pages ,SERPs, anymore).
From the point of view of a website owner who is trying to perform better on the SERPs and get more organic traffic on their website, this tool is fairly useful because it helps them find the most trending keywords related to their topics and at the same time predicting the success rate as well the duration of usefulness of them.
One more feature to help you in finding the perfect keyword for your optimization effort is of comparing them. If you have any doubt which keyword will be more of help to your content you can just compare them on the this tool.
Secure Socket Layer (SSL) Certificates were earlier used only in the credit cards since a secure and non-vulnerable connection was needed to ensure the security of the user’s personal details. Then it was included in the web browsers as well when the cyber-crimes became prevalent and a solid protectRead more
Secure Socket Layer (SSL) Certificates were earlier used only in the credit cards since a secure and non-vulnerable connection was needed to ensure the security of the user’s personal details.
Then it was included in the web browsers as well when the cyber-crimes became prevalent and a solid protection of security for the websites as well the individual users was needed more than ever.
As we all know that most of the websites today are Hypertext Transfer Protocol Layer (HTTP) format but by adding a SSL Certificate you can convert it to the Hypertext Transfer Protocol Layer Secure (HTTPS) which will also be shown in your website URL, letting the users know that your web server has SSL Certificate installed.
The benefits of the installing the certificate is manifold and even though it is an essential element that you should add to your web server as the business who have a strong foothold in the virtual internet market, it is undeniable that you need to know everything about it before you can make that decision for yourself.
SSL Certificate is basically a security layer that ensures all the connection that has been made with your website is encrypted and secure, be it a conversational or transactional.
If your server is secured, users will have an easy time trusting you with their personal data since the certificate ensures an encrypted transfer of it which cannot be seen or altered by any third party.
This is the reason a website whose URL starts with HTTPS:// is given immediate priority in the Search Engine Optimization (SEO) as well as Search Engine Result Pages (SERPs) because Google is always prioritizing the security if your personal details unless it is for them who use it for their benefits. But still the HTTPS/SSL update is what we needed to secure ourselves from internet thieves.
Installing the certificate on your website is not only a great way to gain the trust of your visitors and customers, it is also an effective method for gaining a top rank in the search engine results as the two are co related to each other because of the way they reciprocate their effectiveness. And one important thing to remember here is that it is no longer called a SSL, the official name for the certificate is now Transport Layer Security (TLS) but it provides all the same features and uses all the same protocols.
Sometimes different roads can take you the same destination. Some are pleasant paths which make your journey memorable and some of them are shortcuts that takes you to your desired location as early as possible. Keywords Stemming is the digital world’s saying that the paths to success are multiple aRead more
Sometimes different roads can take you the same destination. Some are pleasant paths which make your journey memorable and some of them are shortcuts that takes you to your desired location as early as possible.
Keywords Stemming is the digital world’s saying that the paths to success are multiple and many of them are rooted from the same origin (Stemming stand for the Stem of the trees. It is an effective tool used for finding the variable keywords by experimenting with the already popular ones.
The English language is not merely a language but actually a blend of several cultures and ethnicities. That is why it is easy to use it in a way no one in a million years have done so.
When you take a word, for example, Cars, you can use other forms of it as well for your keywords.
Similar words and phrases such as Automobile, Vehicle, Four Wheeler and even transportation machine can be used in your content to avoid the unnecessary and grammatically incoherent repetition and bring variety to it.
It is a like a wide road that is divided into several smaller ones, each going in the different directions; on their separate paths but they all meet at one point and bring all the traffic (in your case; organic traffic) there.
In the digital world that point of meeting is the content on your website and the traffic in the virtual world is always a welcome sight unlike in the real physical world. These are the extra profit that you gain by bringing in the variety into your content.
The basic rule to apply Keyword Stemming to your website’s content is to add prefixes and suffixes to the keywords and also use the plural forms since Google is able to identify the synonyms and antonyms as well thanks to their advanced algorithms and learning methods that makes them adaptable and capable to cater to the needs of complex human mind.
The practice of using a single keyword over and over again in the same piece of writing makes it boring and lower down the quality of content and your ability to be creative.
That is called Keyword Stuffing, which in the meaning itself does not points to something Google would think is a plus point. The process of Stuffing only achieves the very goal that should not be in your list and agenda. That is the reason variety in the content as well as the keywords is essential.
It has been told by the SEO experts again and again that the quality of the content is not the only criteria that ensures you grab a top spot on the Google Search Engine Result Pages. The strategies that you need to work are plenty and one of the most important ones is link building. Links are consiRead more
It has been told by the SEO experts again and again that the quality of the content is not the only criteria that ensures you grab a top spot on the Google Search Engine Result Pages.
The strategies that you need to work are plenty and one of the most important ones is link building. Links are considered to be a major source of organic traffic and building them in partnership with other websites are fruitful only if they are reputed.
Reciprocal link work only when a trusted name provides them to you because that is the only guarantee Google will take of your website to be a genuine one.
The perfected art of link building along with providing the users with quality content is all it takes for your website to become a link magnet, which basically gives a statement that you are also one of the trusted names.
Link Farm on the other hand is a different story. It is a group for websites that are connected to each other through hyperlinks, backlinks or any other kind there is. The main goal of a Link Farm is to establish a united force to make their presence felt on Search Engine.
This is how it works; when a number of websites that are not popular in their field gets together to form a link farm, the chances are that their united efforts will be able to achieve what they individually could not.
If one website makes it to the Search Engine Result Pages (SERPs), others will benefit from that. They all will be discovered by the Google Bots as well when it is crawling.
The Link Equity is what we also call Link Juice. It is a process of one website passing the authority, or in simple words, the traffic to the websites that are linked to it through backlinks.
It is a common practice in business to share your benefits and customers with your partners to some extent. Link equity is the way to do so in the virtual world.
Not many people know this but Google has a separate algorithm that works only to analyze the websites on the basis of their internal, external and other kinds of links to give them a ranking according to their efforts.
The link equity is come only from those links the search engine can crawl. No Follow links bring no juice. Even the interconnected pages of the same website reaps equity for you but they are not as strong as the links created with other websites.
The Local SEO citation is basically nothing more than an online mention of your business and what makes it more simplified is that you do not even need to link your website to it. Just the plain text with no links attached to it will do the job for you. It is not even necessary to have a website forRead more
The Local SEO citation is basically nothing more than an online mention of your business and what makes it more simplified is that you do not even need to link your website to it. Just the plain text with no links attached to it will do the job for you.
It is not even necessary to have a website for your business if you want to get listed. The only essentials for a citation like this is name of the business along with the address and phone number. It is almost similar to any other kind of business listing but the only difference here is that it is completely virtual.
It may not be a necessity but it is surely beneficial for you to have a website of your business that will help you in management and provide transparency to your customers.
Having a Local SEO Citation also helps you in Search Engine Optimization (SEO) but only if the Name, Address and Phone number (NAP) on the citation is exactly the same as the one that you provided on your official website.
Similarly, a Partial Citation is not going to be of any help of you in the optimization process since it only consists of two of the three essentials of a proper and full Citation.
This part of the SEO is concerned mainly with the smartphones search results since local search results are indirectly linked to the mobile devices after Google introduced a new and separate algorithm for the users accessing their search engine on the mobile devices in 2015.
The main reason behind this is the Google’s need to verify the accuracy of the website in providing their business details and information to them as well as the users.
It is possible for the business and website owners to lie about the details on the website but no one is going to lie on the citation because it will be of no use and will harvest zero benefits. The reason for a website to provide false information on their website could be that they are trying to rob people by the implementing fraud scheme though their business.
In that case, Google’s methods are coming to fruition because those websites will be eliminated from the ranking system on the Search Engine Result Pages (SERPs) and will remain undiscoverable for the users (except in some special circumstances) until Google Decides they can trust them again.
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