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Niche keywords are described as the long tail phrases of the words that may directly be related to a certain topic without a chance of being leading the user anywhere else but a specific destination. These keywords are most of the times industry related and used to highlight a certain field of workRead more
Niche keywords are described as the long tail phrases of the words that may directly be related to a certain topic without a chance of being leading the user anywhere else but a specific destination.
These keywords are most of the times industry related and used to highlight a certain field of work to make the process of search engine optimization easy and convenient.
For example, if you search for restaurants that are in your city, you will have a long list of restaurants that are the best and may be even the most expensive and specializes in multicultural cuisine.
But if you go with the niche keywords like ‘top budget friendly restaurants’ or ‘top Indian restaurants in the city’ you will find only the restaurants that are less expensive and serves only Indian food respectively.
The smaller the business you have the better it may be for you to use some of the niche keyword that can be either related to some kind of special services only you can provide or you can try to use a niche keyword that is not as much popular but is relevant for your business.
Niche keywords are a part of the niche marketing whose sole purpose is to eliminate unnecessary competition by specifying and simplifying their business description for the search engines.
Even though these keywords are different from the primary and secondary keywords, they do have some similarity in terms of popularity. There are more used and less popular niche keywords and both of them can help your website gain points in the ranking game of the search engine optimization (SEO).
They may be less searched on the search engines but this is what they are made for. To sum up this particular point, niche keywords are less popular that both above mentioned.
What most of the website do these days is they create multiple pages, each one dedicated to one niche. If you are a small business in the early stage of production, niche keywords can be of great use to you.
The trick is to use keep the quality of your content best and use at least one niche keyword on at least one page. Even if you do not rank high in search engines results by using simpler keywords, chances of finally getting discovered is higher with niche ones. Relevant content will help you in in gathering more organic traffic towards your website.
Much like today’s millennial slangs, Google dance is a term which does not have a technical or deep meaning but a creative one instead. Just in accordance with the millennial style of language. Technically it is an unofficial name for the index update feature of the Google which was used by them tilRead more
Much like today’s millennial slangs, Google dance is a term which does not have a technical or deep meaning but a creative one instead. Just in accordance with the millennial style of language. Technically it is an unofficial name for the index update feature of the Google which was used by them till August 2003.
But the term itself is as dead as the Google’s method of evaluating the Search Engine Optimization (SEO) ranking in every 36 days a year. The frequency of its’ use is the reason it was called a dance. Even though the Google Dance was a long process it was as important for Google to perform it as it was for their global audience to get their information and news as updated as it can be.
With the ever changing facts and researches that are supporting the exact same thing today that they were against a week earlier and worldwide news that get updates every day, it was hard to keep track of the fresh and genuine news.
You can get an idea of how huge a deal it is by knowing that the Google Index runs over ten thousand server and all the server are in constant need of update. The good thing about the servers is that they are so many in numbers that it is possible to put one in the update mode and have all the others carry on the work.
This way all the servers are updated one by one and there is no need to cause inconvenience to the entire system, which would have been a guaranteed disaster if they would have been few in numbers.
But the algorithm and the method of the Google has changed ever since they bid goodbye to the popular Google Dance. Since then the updates have been weekly in accordance with the life of the general public who does not need to involve themselves with any serious issues at all on weekends and will get back to the world only on the Monday.
The revolutionary Google Bots today are seen as the official replacement of the Google dance. These bot do what all the other robots do; doing the work for humans in a shorter period of time than the human themselves. Since the bots are working day and night without any rest, crawling the website and content through backlinks, there is no need for Google to dance anymore.
As the regular internet users, we are all familiar with the advertisements that just pop up on our screens sometimes out of nowhere. Sometime these ads are just a click bait for the viruses and sometimes they are genuine ads belonging to the genuine websites. While you have been told about the virusRead more
As the regular internet users, we are all familiar with the advertisements that just pop up on our screens sometimes out of nowhere. Sometime these ads are just a click bait for the viruses and sometimes they are genuine ads belonging to the genuine websites.
While you have been told about the virus containing ads and how to stop them or protect your computer system and network from them, we will be discussing about the genuine ads today. What happens when we click on them and how to use them to boost your ranking in the Search Engine Optimization.
Click through Rate (CTR) is the ratio that tells us how many people have clicked on our ad as well how successful has the online campaign been. It is important to remember that that the success of the campaign should also include the email campaign.
The simple mathematical equation is; the numbers of CTR = the number of clicks which is also called Organic CTR; the number of people who decided to click on the ad out of all the others who saw it and decided to ignore.
The people who ignored obviously does not matter much except they will be the target of the next campaign concerned with growing the outreach but the CTR gives us an exact percentage of the Return of Investment (Return of Investment).
The organic CTR is what really matters, even if your website manages to rank on the first page in optimization, it will make a profit only if people start visiting it. The flow of traffic is the main target and there are ways that can be improved and the so the CTR can be boosted.
In the corporate world a good recommendation goes a long way and what is internet if not another branch of business for the big fishes in the sea that is called the market. The referral in the digital marketing refers to the process of one website being referred by another to the customers or visitoRead more
In the corporate world a good recommendation goes a long way and what is internet if not another branch of business for the big fishes in the sea that is called the market. The referral in the digital marketing refers to the process of one website being referred by another to the customers or visitors and the Referral Traffic is defined as the traffic which comes to your website through other websites when someone finds a backlink to one of your pages or the main page itself and clicks on it.
It is not really important that the traffic must come though backlinks. This is one link building technique that can also be performed without the partnering with other websites. You can just go on other forums, blogs, media or social media and leave your links their which in return will bring guaranteed contribution to the incoming traffic, however little.
Just like the method of link building is extremely important for the Search Engine Optimization, the Referral traffic, which is the desired result of the process of it, is important as well. If the referral traffic does not help in gaining points in the ranking game of SEO, then the whole process of link building is pointless.
But the link building is important as well as the Referral traffic. It is one of main techniques that brings in traffic from the sources outside of search engines and that is why it is categorizes as an Off Page SEO methods. But the major difference between the referral traffic and the one that is driven by the backlinks is that the former one is always good for your website.
It only turns into something positive for you if the visitors buy a subscription or make purchases. There are Analytics tools form major search engines like Yahoo and Google to find out if the right kind of referral traffic is coming on your website. These tools are free of cost and easy to use.
The referral traffic helps in more ways than you can imagine and one of them is giving you an idea of what kind of traffic is coming on to your website from the other websites.
You can inspect the kind of content that those websites are creating and what kind of audience is coming from them to you if you are using an Analytics tool. The content must be altered according to the needs of the visitors because that is the only way to gain more organic traffic.
Have you ever searched for an expensive product that you fancy online and Google bombarded you for days with cheapest possible suggestions of buying it? Sometimes it is annoying and sometime it is useful but the feature, In-Market Audience, is made for the sole purpose of connecting online sales busRead more
Have you ever searched for an expensive product that you fancy online and Google bombarded you for days with cheapest possible suggestions of buying it? Sometimes it is annoying and sometime it is useful but the feature, In-Market Audience, is made for the sole purpose of connecting online sales business market with the potential buyers.
The slightest hint form a user that indicates their intention of making a purchase can lead Google to present to them websites that provide the best possible deals. Google and Bing both introduced the In-Market Audience for their search engines at the same, introducing yet another development in the functionality of major search engines.
Launched in the market as an Adwords targeting tool especially build for the search campaigns in 2018, it uses the revolutionary and powerful Google machine learning to analyze trillions of search queries to identify the potential buyers that may be interested in making a purchase online sooner or later. As the owners of websites, you should know the things that this tool take into consideration:
If your website sells products you must be running various campaigns directed towards attracting more customers, this tool can be helpful for you those campaigns if you use it wisely.
Through advertisements, you can pop up other websites, when users are analyzing them, with your best offer. But you need to be careful as to not be confused for a spam. That is another reason for you to use the tool that itself was built by Google for businesses like yours.
The list of things that can be promoted through In-Market Audience is full of variety that includes all kinds of products that the general public usually search for.
From Apparel to automobiles and household products including electronics to employment services, a wide range of options creates possibility for the users to at least find one thing that may be useful for them even if they have no job right now.
Providing to you a solution to that is also a part of the In-Market Audience’s job.
As the name itself suggest, Link Reclamation is the process of reclaiming the links that belong to your website. But what kind of links and from where do we reclaim these links is a matter of consideration because it affects your Search Engine Optimization ranking. If you run a website, you must havRead more
As the name itself suggest, Link Reclamation is the process of reclaiming the links that belong to your website. But what kind of links and from where do we reclaim these links is a matter of consideration because it affects your Search Engine Optimization ranking.
If you run a website, you must have knowledge of what are the broken links and how they come into the existence. Just like everything in life, website and webpage links are not permanent, sooner or later they break and it is the responsibility of the owner to fix it back otherwise the rating of the entire website can go down.
All of us have encountered this problem of finding an useful looking link but when you click on them, they simply display the message ‘Link Not Found’ or some other kind of error. As frustrating it is for users, it can be devastating for the owners and managers of the website since their rating on the Search Engine Result Pages (SERPs) depends on your satisfaction.
The reasons for a link to be broken or lost are various. Sometimes it is just a case of redirection (301 Redirect) where the link has been shifted to a new permanent address after major changes took place.
This reason is not as alarming because since it was the owners themselves that made the changes and the pages still exist for the users. But the real problem arises when the Error 404 is being displayed on the screen.
This mean the page no longer exist. In this case, as the developer of the website it is your job to fix the missing page error by changing the URL and informing all the other websites, where you used it as a backlink, to make changes on their pages too and replace the old URL with the new one. As for the 301 redirect, the redirected pages does not work for long so it is advisable to replace their old URL as well.
Broken links are not the only responsibility of Link Reclamation method. Websites that have used your content without your permission, including media like pictures and videos, owes you backlinks.
If they do not co-operate on their own, you need to find all your content and contact the website management to provide you with backlinks that in return will help them as well as you in gaining points in SEO. There are many tools in the market that effectively helps in you finding all the broken and lost links that belong to you.
Link bait is considered to be one of the most effective link building techniques since the sole purpose of this is to create quality content that will make other websites come running to you to create backlinks. It is one of those kind of methods that focus on the quality of the content rather thanRead more
Link bait is considered to be one of the most effective link building techniques since the sole purpose of this is to create quality content that will make other websites come running to you to create backlinks.
It is one of those kind of methods that focus on the quality of the content rather than focusing on the popularity of your website.
The more quality content you have the more chances and offer you will get to create backlinks with genuine websites that will only help you in ranking higher and not give you a bad reputation in the eyes of Google.
The first thing to take a note of here is that creating backlinks is a difficult task no matter how much hard work you put in the creativity and research while creating it. This is where the concept of using your content as a bait comes into the scenario.
Link Bait is not only about creating quality content but also promoting it in ways that automatically attracts other sites towards it.
Since the introduction of the Search Engine Optimization by the Google and other major search engines, the competition for the top rank has become more of a partnership ventures between the websites that publish content in the same fields. And this is one of the tricks to find those websites that may be interested in partnering with you.
From our childhood we have been watching news on TV and the piece that always attracts our attention the most is the Breaking news.
The written version of breaking news is the prime example of the Link Bait because we rarely miss a piece of article that contains some groundbreaking news. Adding breaking news to you content may help you in attracting potential partner as well as promoting it on social media platforms like Twitter, Facebook and Pinterest.
Besides having news in your content that will get a new update every single day or hour, it is also important to create content related to the topics that are not going to become irrelevant in years.
For example, if you write an article criticizing the current government, the topic will not lose its’ relevance for a long time even after the government has been replaced by its’ successor but if you write about the political ideologies that have strong support from the general citizens as well as politicians, it will keep attracting new visitors for you for a long time.
The Google algorithm that is known by the name of Page Rank (PR) is pretty much define itself with such an easy to understand title. It is focused on ranking the pages on the basis of their importance that is judged by their credibility and will to provide correct facts and accurate information. EveRead more
The Google algorithm that is known by the name of Page Rank (PR) is pretty much define itself with such an easy to understand title. It is focused on ranking the pages on the basis of their importance that is judged by their credibility and will to provide correct facts and accurate information.
Even though PR only gives a rough sketch of the importance of a page, because it determined by the quantity and quality of links, it is one of the first algorithms ever used by Google.
As suggested by the name, it is a ranking system and it is an universal rule to rank by handing out points to contestants, and the contestants here are websites.
It can be quite confusing to understand this algorithm but it basically is just a system where all the websites of the same field of work need to be interconnected with each other through links which are counted as Votes in the process.
Each link that connects two websites is counted as a single vote but the weightage and impact of it in the calculation varies depending on exactly how many websites are linked to it.
The number of links and the quality of the partnering websites with which you have created these backlinks with also matters a lot in the algorithm.
If you create a backlink with a website that is renowned, seen as an expert or have a good reputation in the market, the chances are higher that you will be noticed and your content will be given serious attention and consideration by the Google Search Engine.
The reason behind this is a notion that is as believable that it has become a fact; that a website enjoying great authority and credibility will never create backlinks with a website whose quality of content as well as intention are not trustable because many people are just using internet to dupe others.
There another aspect of this algorithm where the interconnection of all the pages belonging to your website is taken into consideration to give you PageRank Points and the benefit harvested from the links that connect one page of your website to the other pages is called Link Juice.
Along with counting how many pages are connected to a single page through links, a method also used in counting backlinks as votes, PageRank Points provided by the same process is also a factor in handing out points here.
We have talked about how Google provide users with their best material first and behind that effort there is a lot of hard work that is put by them. The larger part of the Google search engine and its’ algorithms are run by the Google Bots and as we all know, they are not as well trained to understaRead more
We have talked about how Google provide users with their best material first and behind that effort there is a lot of hard work that is put by them.
The larger part of the Google search engine and its’ algorithms are run by the Google Bots and as we all know, they are not as well trained to understand the human language as the human themselves no matter how advanced they might be.
They crawl through the websites reading and analyzing content of websites trying to find which website has the most quality content that is also easy to understand. Now that we know that the quality content and backlinks are not the only factors that helps you in Search Engine Optimization (SEO) but a well-organized site is also necessary, we need to understand how much structured data matters.
The basics of structured data is to provide the detailed but short information about the page along with the categorized content that may help Google in creating a Sitelink for your website when it comes on top of Search Engine Result Pages (SERPs) as well as giving an overview to the visitors.
The structured data is important as far as the Google is concerned because the ranking game is played on a daily basis and bots are working 24 hours a day to provide you with machine picked information that is as accurate for them as it is for us. In this busy schedule it is hard for them to go through the whole content of a site and make sense of it at the same time. This is where the structured data save their time.
One major factor that plays an important role in this whole scenario is that some of the website are built with data stored in the database and later it is converted into Hypertext Markup Language (HTML) that is almost incomprehensible to the bots.
They have no way of understanding content of those sites unless provided with Structured Data. If your website belongs to the same category, you must have structured data along with a well-organized and navigation friendly content to be able to be understood by Google.
Otherwise, your website even has a chance of never appearing in the search results since the bot cannot understand your content and are confused about which category it belongs to. To make the process easier, Google has developed a free tool for this called Structured Data Markup.
So far we know that the Structured Data was implemented to make the job of Google Bots easier since it is impossible for them to read and understand the content of a website that is in Hypertext Markup Language (HTML) but Rich Cards were developed to make the Google Search Engine Result Pages (SERPsRead more
So far we know that the Structured Data was implemented to make the job of Google Bots easier since it is impossible for them to read and understand the content of a website that is in Hypertext Markup Language (HTML) but Rich Cards were developed to make the Google Search Engine Result Pages (SERPs) look inviting for the visitors with less emphasis on the content and more highlights on the aspects of it for which they usually search for.
Data highlighter on the Webmaster Tools is an advanced tool that is designed to be of convenience for Bots and helpful for the users at the same time.
According to the Google itself, this tool is made to teach the search engine about the structured data that has been provided to it but in a neatly classified way that ensures that the important details are highlighted and featured on the Rich Snippets.
As a website owner your job is to use Data Highlighter to tag the important points of your content and Google will do the rest of the job of presenting it in an attractive, enjoyable and easily understandable way.
Remember the time you used to highlight the important points in your answer books in exam so the teacher would notice the important data instead of getting bored of your really longer answer? This tool is similar to that exam time trick of ours.
The only difference is that search engine is not as smart as we were led to believe and in comparison to basic human logic, it is too stupid to understand human generated content if it is not spoon fed to it.
Though it was developed to found a common ground for the benefit of users as well as the search engine, it requires a lot of hard work from the website owners rather than making the process easier for them.
The reason behind that is the not so advanced algorithm set for its’ functionality which loses the highlighted stored data whenever there is a change in the site coding. It is not made to keep the data restored in the storage while the website goes through new updates and that is what makes it unreliable for most circumstances.
The most ideal one would be if you use it only for displaying the extremely important data and eliminate the need to highlight a large chunk of your content.
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