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One of the most advantageous thing about living in the 21st century is that you do not need really need to study the evolution of the machines as it is all happening in front of you. The older generations today have seen the public accessed technology go from being a nearly useless electronic box toRead more
One of the most advantageous thing about living in the 21st century is that you do not need really need to study the evolution of the machines as it is all happening in front of you.
The older generations today have seen the public accessed technology go from being a nearly useless electronic box to becoming so advanced that it becomes a part of our daily lives today. It happened so fast we did not even realize when it was unfolding before or own eyes.
Then the invention of the mobile phones which eventually paved the way for the smartphones, which are so integral to our lives today that they have been developed to carry out most of the functions that was only available on the computers.
Expanding on what we said above, the major search engines like Google started long ago to customize themselves to provide a better internet experience and services to their users. The April 2015 algorithm update Mobilegeddon is one such step in the direction.
This update, defined as the mobile friendly, was only meant for the Google Search Engine accessed by the smartphones and other mobile devices and did not affect computer search engine at all.
The areas of functionality this update would affect was also provided by the Google and on the list there was mobile devices search rankings and language based global search results. It was also stated that this update is only applied to the individual webpages and does not affect the entirety website.
The reason behind Google’s decision to have a separate algorithm for the mobile users is manifold but one thing interesting to notice is that the traffic they receive through mobile is focused on the local searches.
For example, if you are living in a metropolitan city, the usual searches for new restaurants and places to hang out are done with your mobile phone when you are outside. It is convenient as well as time saving.
So through this update, Google started focusing on to provide the search engine results on smartphones that are geographically accurate and relevant for the user. It was a revolutionary update that changed the face of Google Search Engine on the mobile devices.
If you just use the phrase Indian Restaurants for your internet search on a smartphone, you will automatically get the location and distance of nearest Indian restaurants along with the suggested route and how to commute there.
When you visit a website there are a certain things that annoys you to the core and one of them is too many advertisements. While it is sometimes necessary to have ads featured on the website, unless a lot of users miss out on the stuff they might really need in their lives that they do not even knoRead more
When you visit a website there are a certain things that annoys you to the core and one of them is too many advertisements. While it is sometimes necessary to have ads featured on the website, unless a lot of users miss out on the stuff they might really need in their lives that they do not even know about, it is always a priority of Google to keep the number of ads to the minimum.
One reason is that excessive ads takes up the space that should have been reserved for the backlinks and it affects the Search Engine Optimization (SEO) process. If a website is not making efforts to improve their quality by including more content instead of the distracting advertisements, Google has a solid reason for putting them on their blacklist because they are most probably related to spamming and duping people.
The Google Top Heavy is the Page Layout algorithm that the Google introduced for tackling the situation and provide the users with websites that have more relevant content, not ads. The criteria of eliminating those website is also made clear by the search engine; if a website has put up more than necessary ads on the top of their webpages or the collective number of ads amounts to the consistent distraction by the large number of visitors, it will be deemed not convenient to be featured on the Search Engine Result Pages (SERPs).
The move to make this new algorithm a part of the system came after many complaints were received by the Google that the ads sometimes are annoying to the point that every click opens up another window without giving the users any chance to explore and analyze the main content.
This kind of websites usually do not have any content that is worth the time of the visitors since they are so focused on the gaining money through ads.
If a website makes efforts to produce quality content then it would not ruin its’ reputation by letting the ads downgrade it. This is the common knowledge in the marketing industry and this is also one of the prime factors that lead Google in 2012 to introduce the Top Heavy Algorithm.
No criticism for it from the prominent SEO experts and only a very small number of genuine websites facing the difficulties to survive with the new change, which would be resolved by changing a few policies, showed that the algorithm was as useful as it was intended to be.
Among the web designers, developers and digital marketers, it is a common knowledge that the mobile devices now contribute to more than half of the total searches conducted on Google search engine, which is the most widely used search engine. Keeping this is mind, the website owners are now emphasizRead more
Among the web designers, developers and digital marketers, it is a common knowledge that the mobile devices now contribute to more than half of the total searches conducted on Google search engine, which is the most widely used search engine.
Keeping this is mind, the website owners are now emphasizing the need of designing their website to accommodate and adapt to the design of the mobile devices so the users who are using the search engine on their tablets and mobile phones have no difficulty in accessing them.
The websites designed especially for the computers and laptops sometimes does not load properly on the smaller devices, with the additional problems like difficulty fitting into the smaller screens as well as extra response time.
A responsive design is the ultimate solution to the above technical issues that not only ruins the experience of the users and the visitors but also lower downs your website rating in the Search Engine Optimization (SEO) process.
Thus, making your website look bad in comparison with the other websites in creating content in the same field of work, making it harder for it to come on top of the Search Engine Result Pages. The main goal of the design is to eliminate all the above possibilities and make it adapt to the device that has been used to access it.
Just like the content of the your website is optimized to the serve the need of the users better, this is the same kind of optimization concerned with the presenting that content in the best way possible to them. While a lot of users permanently use the mobile devices for all their internet needs (especially in the third world countries), some prefer a cross device usage for their convenience.
One of the most advantageous thing about designing your website that can cater to any device is that you save a lot of money and resources by not having to design two different kind of website.
Google also supports this practice and names it the Responsive Web Design (RWD). But the important thing to remember here is that there is another type of web designing that is similar to this and that is called adaptive designing.
In this kind, only the size of the website gets adapted in accordance with the device that is being used to access it. That is why the responsive design is the best option.
When you buy a book or any other kind of product, a little description is always needed for the new customers who knows nothing about it. Books have the summary and important details related to the story and the author at the back of the cover and there are new market campaigns launched along with tRead more
When you buy a book or any other kind of product, a little description is always needed for the new customers who knows nothing about it.
Books have the summary and important details related to the story and the author at the back of the cover and there are new market campaigns launched along with the products by the companies to create awareness about it among their regular customers and the potential new customers.
Usually you find people related to the sales encouraging people to try those new products and providing them with the necessary details. Schema does the same kind of thing for your website and it also save your precious time that can be used to focus on other SEO strategies.
Schema Markup is a Micro data form that gives the visitors an overview of a website before they have even clicked on the link.
When you type something in a search engine, you get a lot of results on your Search Engine Result Pages (SERPs) and the every single one of them carries with it a small description that is either related to the topic you search for or the entire website.
These descriptions are also called the Snippets and are found under the website name and the URL. These schema markup can be created by simply going to their official website Schema.org. The need for these markups was felt when the ambiguous nature of the HTML tags were found to be insufficient for the Google Bots to understand.
Html tags only provide them with the words but not their meaning and since all the words have multiple meanings and plus the interpretations, it became very confusing and difficult for the search engines to provide the users with the 100% accurate information.
One question everyone has about the schema markups is if they provide any kind of help in the process of improving your Search Engine Ranking on SERPs. As we know that the search engines prefers quality content and the clarity around it so that even the Bots and an average person can make sense of it and the Schema is just the tool to do that.
Even though it contributes nothing to the quality of the content, schema does the finishing job for you which may become tiresome due to the repetition. So to conclude, Schema markups does help in improving the SEO ranking and is a good tool to be implemented on any website.
Time and again we have talked about how important it is to create backlinks for your website that either leads to your homepage or to a page that is in relevance with the topic or website where the user or visitor found it. Backlinks are the backbones of the websites that helps them to stand in theRead more
Time and again we have talked about how important it is to create backlinks for your website that either leads to your homepage or to a page that is in relevance with the topic or website where the user or visitor found it.
Backlinks are the backbones of the websites that helps them to stand in the competition of top ranking on the Search Engine Result Pages (SERPs) after the process of Search Engine Optimization (SEO).
The strategy of guest articles or guest blogging (both of these terms means the same thing) falls under the content marketing category and is one of the most effective way to attract traffic on your website.
The most important thing to remember while writing content for a partnering website is that whatever you write should not be on the same subpar standard as your own. For one thing, the visitors that come from those websites will create the first impression of you on basis of quality of your content written there and there is no reason for you to think at all that you can keep your quality to yourself and not provide your partners with it as well.
And if the quality of your content is excellent on all the right places (meaning every single place it is published), the flocking of traffic towards your website is guaranteed. Not only a chance for you to increase your popularity in the field of business, Guest Blogging is also a way to successfully connect people in the same niche where they can share the doubts and get clarifications.
By writing using this opportunity to write in guest blogs and letting other bloggers write for your website, you are providing the uneducated people with a chance to expand their knowledge and learn new things yourself.
Other similar advantage of this simple process is the establishment of your authority in the field in which you are writing.
But only if you are creating 100% accurate and quality content that not only provides new input on the given topics but also sheds light on the doubts that were somehow in the minds of many people but always remained under or non-discussed.
In addition, as we discussed earlier, you will also gain powerful backlinks if you choose the right websites to partner up with. The more backlinks of this kind you have the more visible you will become to the Google Bots.
There are many methods and techniques to improve your SEO ratings since it consist of many aspects. If you’re hoping to be on top of the SEO game, there are a few tricks you’ll need to learn. Like Inbound, outbound and backlinks are very important for your website but they only works as off page SERead more
There are many methods and techniques to improve your SEO ratings since it consist of many aspects. If you’re hoping to be on top of the SEO game, there are a few tricks you’ll need to learn.
Like Inbound, outbound and backlinks are very important for your website but they only works as off page SEO techniques. Quality content is what will keep you steady in the market along with providing good speed to the users and customers.
Building backlinks with popular and trusted websites is a must. But there are still more tricks which we’ll discuss here.
To keep the quality of your website on a high level it is important to keep the Meta tags or Meta information updated and that includes the titles of the features, services and every web page.
You should also be putting keywords into the titles since it makes easier for Google Bots to find you. Do not have low quality links and keywords that are most likely to put you in spam category.
The content you publish for an online audience should be engaging and free form the boundaries of technicality because you are creating it for human mind who above all else desire convenience and entertainment does provide us that, it needs to be engaging as well as informative.
The more research you do, the more quality of your content improve. Thorough research and perfect grammar is one of the most important aspect. Along with that you can brevity instead of long and unnecessary paragraphs. This way the important points does not go unnoticed.
Visual aids is another aspect which make your content stand out from a huge pile of similar looking websites which have become identical to each other because of their lack of creativity and poor management.
It expand the size of your audience as your content becomes easy to comprehend making it reader friendly as well as entertaining. Making it interactive is also a good idea because it increases the chances of keeping the visitors engaged.
We all hate lectures and if a person is there is to especially teach us, we understand things better and interactive writing does that work for.
This you can achieve only if you know beforehand what exactly is the type of audience you are generating content and compiling information for. The more you know the your audience and customers, the more the you’ll be able to serve them.
SEO and SEM Examples and Differences This is a time of entrepreneurs. Even the government of India is favoring the entrepreneurs and encouraging them to establish new start ups to help build up economy. As an entrepreneur, you have a lot of opportunities in fields that were not even in existence a fRead more
SEO and SEM Examples and Differences
This is a time of entrepreneurs. Even the government of India is favoring the entrepreneurs and encouraging them to establish new start ups to help build up economy. As an entrepreneur, you have a lot of opportunities in fields that were not even in existence a few years ago.
Everything you thought didn’t hold any ground in the market has a start up solely dedicated to it and guess what? They are thriving.
Now, there are many challenges and difficulties of a start up despite how much support you can get from a government because at the end of the day, the world is run by the people of business.
If you have a specific start up and want to expand it, you must have a website which people can visit to know more about it and to contact you in case they have a proposal for you to work with them. And if you have a website there are simple tricks like SEO and SEM to make your website more popular on search engines.
What they do is make your website appear somewhere on the first to third page on a web search engine which ensures you get more views, visit and certainly more popularity among your competitors.
Here are some the differences between SEO and SEM and how they can help you in your business.
Two Types of SEO SEO, the Search Engine Optimization is one of the most trending topic in the fields of business marketing and advertising, promotions and search engines. It is a simple process of getting your website on at least 3rd page of a search engine without spending any additional money. AndRead more
Two Types of SEO
SEO, the Search Engine Optimization is one of the most trending topic in the fields of business marketing and advertising, promotions and search engines. It is a simple process of getting your website on at least 3rd page of a search engine without spending any additional money. And if you are willing to spend money for this, the better. SEO will become SEM (Search Engine Marketing) which will further ensure your presence on the first few pages of a search engine.
SEO falls under the broad category of SEM but holds some of Its’ distinct features that help it be distinguished from it. Some of these features are a result of SEO’s sub-categories that further simplifies it. These sub-categories are on page SEO and off page SEO.
On page SEO:-
All that is needed to be done is search for keywords that are less in competition and more relevant to your topic of choice. Make sure to use a Keyword in the title itself and also in the headings and sub-headings of your article. It is advisable to put your keywords among the first 100 words.
Off page SEO:-
This will indicate the search engines that your content is of quality which will make your chances of coming in top ranking higher. You can even use guest blogger for these purpose but they will not help much in organic traffic.
Your question is "How do you increase the authenticity of your website?" well, Let's discuss. A website needs to have authentic, quality and unique content, so that it can create a good reputation for itself and draw a fair amount of organically generated traffic. The authenticity of a website alsoRead more
Your question is “How do you increase the authenticity of your website?” well, Let’s discuss.
A website needs to have authentic, quality and unique content, so that it can create a good reputation for itself and draw a fair amount of organically generated traffic. The authenticity of a website also helps it to be a leader in its niche. One can use different ways to use SEO (Search engine Optimisation) efforts to get in the top of SERP (Search Engine results pages).
The SEO methods might be used to make our website look authentic, but this might not translate into our website actually being authentic. In the past, looking authentic would have been enough to get ourselves high rankings in SERP. However, it is not the case now. Genuine efforts are needed so that the website may look authentic rather than “pretend” to look authentic.
To look authentic, a website doesn’t require drastic changes in its overall content or design. It is about figuring out “to be authentic” rather than looking one. It is about doing more for a website rather than looking for shortcuts or easy ways out.
It is unfortunate that some people or companies want the formality done rather than putting efforts, money and time to make their websites “worthy” of having the top rankings.
As the search engines are getting better in figuring authenticity, it becomes more difficult to rank, especially if websites appear to look authentic. There is also a chance of being hit by a Panda Update or other algorithms of Google, or other search engines for that matter. This would decrease a website’s ranking ensuing a loss of traffic and potential revenue.
The following tips and suggestions could be used to make a website look authentic. These are as follows:
Synonyms and variations ought to be used in the content text. The goal is that the content should look naturally written with cohesion and flow.
Also, avoid exact keyword matches footer links, if possible. Keep them to a minimum by putting most commonly looked links at the bottom.
Use such indicators with synonyms and variations. Keywords in indicators can be used at strategic places.
And, the same advice goes for using keywords in navigation. Long tail keywords, especially, should be avoided in navigation. This is because it would make the navigation look ugly and unnatural.
Therefore, keeping this short attention span in mind, the content on a website should not only contain text, but also, images, graphics, videos, charts, animated features etc. In addition to this, the text colour, font and headings should be varied to break the monotony.
Interesting photos, images and memes are a sure way of capturing the attention of users and break the monotony in long texts or in the span of long pages. This also increases the length of their stay on a certain webpage and keeps in them in humorous mood.
The pages’ content would have to be made ‘consumable’. The multimedia and varied features make the content of a page ‘consumable’.
Only content contained in long texts is not going to draw attention of users and the bounce rate from the page would be higher in such case. The content should also be of quality, genuine, well-researched, thoroughly planned and made with the goals of the website kept in mind.
The content should be designed and made keeping the end-user in mind and not the search engine.
This also helps a user to easily navigate through the content without losing focus on key things mentioned on the website.
There has been a proliferation of mobile devices and phones as well as apps. Developing apps or online tools which relates to the services or goals of our website is a great way to engage with consumers or users.
This also signals the search engines that we have the requisite apps or tools for such seekers. This increases the authenticity of our website, to which our business or organisation is related to.
One of the powerful ways of showing the authenticity is using this tag. On a website, we would be producing a lot of content. Therefore, it becomes necessary for us to establish ourselves as the real creator of that content.
Using this ‘rel’ attribute will help in doing that. This helps us prove to search engines that we are the author of the content developed.
Posts related to our website and similar promotions are needed so that the website is publicised. Social media may also help in getting genuine backlinks to our website. Also, the active presence and engagement on social media is an indicator of a website being authentic.
The goal is to get a loyal base of subscribers on YouTube, which would eventually translate to more website traffic. Also, this increases the genuineness and trust of a website in user’s eyes.
So your question is "What is a Generic Keyword?" well, Let's discuss First of all, let us understand what a keyword is. With reference to the internet, a keyword is a word used in text search on various search engine sites. A user visits a search engine and types certain words on the search engine.Read more
So your question is “What is a Generic Keyword?” well, Let’s discuss
First of all, let us understand what a keyword is. With reference to the internet, a keyword is a word used in text search on various search engine sites. A user visits a search engine and types certain words on the search engine.
These are the words about which he is curious or wants to gather some information regarding them. Such a set of words which was used by the user to search something on the internet is called a keyword.
Now, the keywords could be anything depending upon the needs and intent of the user. They can be very specific, say for a brand’s certain model number. They can be very general, for instance, a user may search for “best books written”.
Such general keywords have a wide scope. The search result in such cases may result in very broad suggestions in the SERPs (Search Engine Results Page). Such keywords are called as Generic Keyword.
Generic keywords are searched more by people who have not yet made any decision in a specific direction about a particular topic.
The users might be entering such keywords in order to get a vague idea of things or might be looking at the various options in the search results based on which they might further refine their search.
Also, generic words help people to discover about our enterprise or website at a moment when they might not have chosen a particular brand or a company.
Generic Keywords may be short-tailed, medium-tailed or even long tailed sometimes. But mostly they are short-tailed. This is because the longer the keywords, more specific are the anticipated search results.
So, the chances of generic keywords being long tailed are lesser. On the other hand, short-tailed keywords are likely to be more generic in nature. For instance, “best Hollywood movies” is more generic than the keywords like “Best Hollywood action movies of 2019 by Dwayne Johnson”.
Generic Keywords are more competitive in nature. Since these keywords are broad in their scope, the pages which compete for such words are more in number. These keywords have a low conversion rate as the website hosting such words might be less likely to be listed in the top of a SERP due to high competition.
Therefore, this also means that these words are have a high cost. To have a PPC (pay-per-click) campaign for generic keywords might result in a costlier affair than specific or long-tailed keywords.
This is because the generic keywords would result in more clicks on our advertisements (our ads being placed in the webpages; and these webpages are displayed in the SERPs) but since the user might be looking for some other product, the conversion rate would be lower. And hence, we might have to pay more (to the website hosts) for displaying our ads on pages which target generic keywords.
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