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Well, your question is "What is the best way to create image for blog post which can help in SEO? Explain the procedure" Let's dicuss it. A blog post usually contains text, and sometimes a lot of text. One may argue that if one has done a good job in putting up good quality, well-researched images,Read more
Well, your question is “What is the best way to create image for blog post which can help in SEO? Explain the procedure” Let’s dicuss it.
A blog post usually contains text, and sometimes a lot of text. One may argue that if one has done a good job in putting up good quality, well-researched images, then it should be enough. But, in reality, simply publishing a lot of content on a blog post might not succeed to draw enough interest or satisfy a user.
The user wants to more information in a short span, without processing much content or without struggling to read long informative texts. Images can be helpful in this.
Images can help a user understand and relate to our text so that they can evaluate the content’s overall relevance to them. Images can make our content exciting, more informative, interesting and relevant. But this must not be construed that our blog post must only be filled with images. Images, at best, are a supporting tool.
Images affect our web experience. Images help pages in better engagement with audience. For SEO this matters because search engine’s algorithms pay attention to user experience reflected partially in the attention which images grab. Such experiences could be gauged through metrics like bounce rates, time spent per page etc.
Therefore, images can be optimised to lend a helping hand in enhancing SEO works. For a search engine’s crawler, an image, its text (and in many a cases, a possible hyperlink) means more than what a human eye can see.
Some of the best ways to create or use images for blog posts which might help in SEO (Search Engine Optimisation) are as follows:
Also, bad quality images or irrelevant images leave a poor impression of the website. It becomes especially harmful when the website is commercial where pictures play an important role in engaging with potential customers.
Therefore, it should be ensured that the images are clear, high quality and their relationship with the overall content and context is determined properly.
It is very important not to use copyrighted images, as it may have legal implications sometimes. But one is free to use images from online resources which provide such services for free. Investing time in using at least a single image per blog post might help a lot.
Also, since mobile surfing has increased considerably, good quality images optimised for mobile devices could help us better.
For instance, if our webpage is about selling books, then our image could be names something like bookBrandname_1984Novel.jpg.
Visitors would not see the filename. But it helps us in providing a way for search engines to give out a little more information about our page’s content and the best keywords associated with it.
This helps users to know what the image was all about in case the browser is unable to load the image. The alt text helps signal search engines ascertain what a page’s content is about, of course, in addition to the other content.
It is necessary to update alt text for images, almost always. The alt text can contain primary keywords and some description about the image. In WordPress, an alt text field is provided for the same.
There should be a balance between the quality and the speed of loading of an image. If the image file is large, it may take considerable time to load. This may discourage users to stay on the page, which is not good. Site Speed is a SEO factor too. Therefore, slower loading speeds are bad for user experience and SEO.
Website loading speeds could be improved by resizing our image files before they are loaded on our website. Optimum file size must be looked for, which doesn’t considerably affect the image’s resolution or its quality. A number of software exist which provide such resizing options.
Even after resizing, an image file size could be decreased further without compromising on the quality by compressing them. Various compression tools are also available for this purpose.
Basically, three main types of image files are there. Understanding which type to use can help us choose the best one for our needs. Brief information about the image format types is given below:
For normal photos, JPEG formats serve the purpose well. For designed graphics or animated bits, GIF is more common. For higher quality and richer version in the cases mentioned (in this paragraph), the PNG format is preferable.
[Bonus point- Humorous gif images could be placed at strategic places to break the monotony, especially of pages that host much text. The same could be done with jpeg images also. The point here is that images can come as desirable break in the vast mostly monotonous text filled pages. This also keeps the interest of the user alive in the page by entertaining or relaxing him a bit.]
Search Engines, such as Google, encourages website owners to submit a sitemap. This helps search engine crawlers to better crawl our pages so that they could be added to the vast index database maintained by search engines. Search engines allow us to include our images in the sitemap or alternatively, provide us with options to create a separate image sitemap (which could also be submitted).
Search engines can get clear information of images on a website through sitemaps. This increases the chances of the images being shown up in image searches. This further helps in increasing a website’s overall visibility in search results.
Images of a website could also be hosted on third-party website in order to save space. But this practice also creates risk. It may be possible such a third-party website might be overloaded with traffic and therefore our images might fail to load. This might make visiting our website a confusing experience and leave a poor impression on the users.
Therefore, to avoid such an inconvenience, it is better to host images on our own website. This can be done by optimising image file sizes and other strategies. This also ensures that images don’t slow down our webpages any more than necessary.
Forum posting has been often described as one of the most effective off site SEO tools. But more than a tool, it is more of a community where people and websites come together to discuss. Forums has always been popular with the public, more so because it uses technology and an entirely virtual platfRead more
Forum posting has been often described as one of the most effective off site SEO tools. But more than a tool, it is more of a community where people and websites come together to discuss. Forums has always been popular with the public, more so because it uses technology and an entirely virtual platform where people talk to each other instead of asking questions to machines.
People can come here without actually and physically having to be here and they can socialize and become a part of a community that contains people from all around the world. Perhaps the success of this kind of forums have something to do with the Baby Boomer generation’s hatred for the technology at the same time as their dependency it.
To use these forums as an off page SEO tool, it takes some time to build your reputation here. The trick is to be active on a forum, keep interacting with people and become a good contributor.
On these forum you can create backlinks and inbound links for your website which will definitely help you in diverting more and more traffic to your website. Forums essentially work on a questions and answers basis and the more you post the more people will interact with you and a simple trick to attract more people to your website is to keep answering questions and queries of people.
Your success on these forum as a tool for SEO entirely depends on your activities. The other factors that come into consideration are relevancy. You need to find a relevant forum that talks about the same topic as your website.
You should not be talking about your food recipes on a forum dedicated to technology. Other than this, the titles of your posts should also be relevant and on point and they should also consist main keyword within the first 100 words.
Most of the forums has a feature called signature. This is a customized signature is given to those people who follows guidelines of the forum with discipline and are actively contributing to it. Creating this signature certifies you as a trusted authority on the forum which automatically leads to more and more traffic being diverted to your website.
But one important thing to remember here is that the use of these forums is one among the many off site SEO techniques and the people can get really addicted to them. Time management is really important while using this platform.
Ever since the invention of the Facebook, social media has taken the world by storm. Earlier it was a difficult thing to trust anything on the internet. While it was not the first social media site, Facebook changed the game of how little people trusted the internet back in the day when a mere pictRead more
Ever since the invention of the Facebook, social media has taken the world by storm. Earlier it was a difficult thing to trust anything on the internet.
While it was not the first social media site, Facebook changed the game of how little people trusted the internet back in the day when a mere picture upload on would give you nightmares and made you wonder what will happen if your picture was to go into the wrong hands.
This is the prime example of a social networking which is also known by the names of social networking services and social media.
These social networking sites are a simple medium of connecting with people who are or once were in touch with you.
They can be your old school friends, distant relative or the people from locality where you used to live before. This is the inherent motive on which the entire social media was invented but ever since it has gained popularity, it also has become a platform where you can meet new people.
But the risk is personal in the matter and people are advised to take certain security measures before they meet people befriended on social media.
Since the rise and popularity of the social media has been bigger than expected, the number of services and features in them keep increasing time to time. An updated social media site today must contain feature like picture, video and link sharing along with the services like online shopping and online job searching.
As the platform for businesses, it has been used as a tool for off page SEO because link sharing and promoting businesses is openly encouraged here. If you want your business to rank higher in the search engine algorithm for the popularity, you need to make your presence felt on the social media because your popularity will 100 % be noted here by the search engines.
Millions of people today use social media on a daily basis and it has also replaced almost all the other platforms and mediums of news.
There cannot be a better platform creating backlinks than the social media. On the other hand, it can also be a more convenient way to connect with your customers than the other option like customer care helpline because here people are not afraid to express their opinions freely and that will definitely help you in knowing what the customers really want.
When you read a book there is probably always there a section in the beginning called the index. In this section all the content of the book is listed in numerical order along with the page numbers. This is a simple way to simplify the book for the readers by giving them a preview of the book so theRead more
When you read a book there is probably always there a section in the beginning called the index. In this section all the content of the book is listed in numerical order along with the page numbers.
This is a simple way to simplify the book for the readers by giving them a preview of the book so they have an idea what the book is all about before reading it. This also help them in deciding whether they want to read the book at all. A Sitemap works the same way for a website.
When you visit a new website, you obviously are a little lost and need some help. That help comes from the sitemap which give you a list of all page (or only the important ones if they have a large library) so you do not have to waste your precious time looking for things even you do not know you are looking for.
If you do not want to be lost anymore while visiting a website, you should read further to know the many types of sitemaps and how they come in handy when you need them.
At the primary level, there are only two types of sitemaps which are further divided into more categories.
Some other sitemap types –
Just like XML sitemaps, HTML sitemaps also benefits you in your optimization with the organizing your architect of the website, highlighting the main feature and purposes and by boosting the speed of your search engine crawler.
It is a difficult task to decide the right keywords for your content that perfectly blends and does not seem forced just for the sake of Search Engine Optimization. On the brighter side, these keywords are not difficult to find. The real hard work goes into choosing the words that are most relevantRead more
It is a difficult task to decide the right keywords for your content that perfectly blends and does not seem forced just for the sake of Search Engine Optimization. On the brighter side, these keywords are not difficult to find.
The real hard work goes into choosing the words that are most relevant to the content. Even then, sometimes, you can face a situation where some of the words are just not as relevant to the content but they may help you rank better.
In this case, you have an option to use them as the secondary keywords. This is another use of them other than minimizing the competition for the top rankings in the optimization.
These secondary keywords are basically those words that are secondary to the primary words and primary words are considered to be those that are most popular in the search engines.
They are recommended for websites that are new in market because it becomes hard for them to compete with the websites that have already grabbed top rankings. First they need a base in the market before they are ready for the competition and by base we mean some positive ranking.
Secondary keywords are the most effective way to build this base and start preparation for the real competition that is fought with the primary keywords. The factor behind the instant success of the secondary keywords have a lot to do with the fact that they are not as frequently searched as the primary category and not as much used as they should be.
Chances are if you use primary keywords you are likely to be ranked better. The trick is to build the content in accordance with the keywords (does not matter whether they are primary or secondary) and not vice versa.
To find the perfect secondary keywords Google provides a special tool called Google Keyword Planner and a lot of other tools and apps are available. Other than that, it can also be done through search engine where Google Autocomplete will be of help by guessing what you are trying to type and suggesting the most popular phrases and keywords for that.
And where the search results for a page ends, more popular related searches are presented to you. Those suggestions also come in handy when you need to figure out the secondary keywords. Just like the primary keywords, secondary keywords should also be included in the content at least once.
Unlike the keywords that are used for the Search Engine Optimization, the industry specific keywords are only used in the resumes of the job seekers. For this reason, they are also known as the resume keywords, job specific keywords, buzzwords and CV keywords. As suggested by the many names, these kRead more
Unlike the keywords that are used for the Search Engine Optimization, the industry specific keywords are only used in the resumes of the job seekers. For this reason, they are also known as the resume keywords, job specific keywords, buzzwords and CV keywords.
As suggested by the many names, these keywords are in direct relation with the industries they belong to and they are used by the employers and recruiters to find the right people for the right jobs without having to interview unnecessary crowd which may consist of people who are not at all familiar with the their business.
The job seeker are also always advised by the experts to identify and include the industry specific words that are related to the kind of work they are trying to find. The advantage of this method is to two way.
It saves times for both employees and the employers as well. Nowadays no one has the time to read and evaluate each and every resume they receive for job interviews. Big businesses often go through the resumes just to see if the keyword used there are the relevant to their industry.
If yes, they get a job interview and if not, then the time of both the parties is saved by not conducting an interview of an unfit candidate who did not have the qualification or skills required for it.
Besides the highly specific keywords that are used for the specific industries, there are also some of the common keywords for resumes that may leave a good impression on the employers.
This type of keywords are usually have a wide range and they must be used to show the personal qualities of a candidate rather than indicating towards their qualification or highlighting the skills honed especially for the job.
For instance, being punctual is a form of discipline and unrelated to the industry you belong to or the kind of job you have been trained to do.
According to the numerous kinds of surveys that have been conducted to find out what makes a candidate desirable for a job, one of the hottest topics of the survey has been the presence of necessary keywords into the resumes.
Just like other keywords, they need not be single words but also the phrases. It was highlighted by the experts that if a candidate has not received a reply from the employers even if they were perfect for the job, the reason most likely is the absence of the industry specific keywords in their resume.
As suggested by the name itself, primary keywords are the top ranking words in the search engine results, perhaps the most important set of words among the content of a website. They are the type of keywords that are included in the titles, headings and sub headings; used to highlight the main conteRead more
As suggested by the name itself, primary keywords are the top ranking words in the search engine results, perhaps the most important set of words among the content of a website.
They are the type of keywords that are included in the titles, headings and sub headings; used to highlight the main content of a website to make the process of optimization easy and convenient.
These keywords are determined on the basis of search volumes, meaning how popular they are in relevance with the type of content people are searching online results and how much they are related to the type of content that a website is publishing.
In simple term, they can be categorized as the highly specified words instead of the universally generalized phrases that hold different meanings and are used for multipurpose.
The keywords are used by the search engines to put one type of content into a single category, the more keywords are searched by the user to find a specific type of content give an idea to them about the phrases that are most popular in relation to it.
In that case, you can be assured that the primary keywords are the most looked after on the internet. Apart from the primary keywords, there are secondary and tertiary keywords as well which help in simplifying the Search Engine Optimization.
Clearly the blend of all three types of keywords are a good way of ranking higher but the primary concern should always be the most popular ones.
The reason you need to be careful and precise with the primary keywords are they constitute the outline of the main content of a website and should be used as the structure on which your content is built.
They also help in constructing a logical Meta Description. This way, search engines get know that all the data on your website is correlated, as it should be, and excellence in management is also indirectly highlighted.
Leaving a positive impression of the quality of your website as a whole. Use of semantics in keywords also increases the chances of your content coming on top if a relevant key phrase is searched that is even indirectly related to your content.
When you search for something on a search engine, the results come out within a pattern in which the SEO Meta description is at the top followed by the URL with Meta Description Blurb in the bottom.
Your Question is "What is a landing page? Write the terms which are important for landing pages to generate more leads" In the world of digital marketing, when a user clicks on a Search Engine optimized search result, marketing promotion or an online advertisement, the single webpage which appears aRead more
Your Question is “What is a landing page? Write the terms which are important for landing pages to generate more leads”
In the world of digital marketing, when a user clicks on a Search Engine optimized search result, marketing promotion or an online advertisement, the single webpage which appears as a result of such a click is called a landing page.
In simple terms, when users click on some search results or online advertisement, they are directed to a landing page. This landing page would display more information about the thing the link or ad talked about.
Landing pages have one main purpose, i.e. to generate leads for any business or organisation. Lead generation helps in creating interest of potential customers into the products and/or services of a business or organisation. That is why landing pages are also called as “lead capture page” or “destination page”.
Landing pages maximise interaction between visitors and a webpage so that a contact can be established.
Landing pages are created specifically for marketing or advertising campaigns. Landing pages aim at CTA (Calls To Action) to the visitors. A CTA is used in landing pages for exhorting the users to take some action such as subscription, further visiting the website, buying the product, downloading the newsletter etc, depending upon the objectives of the advertising campaign. But before CTA, the landing pages may ask the users to fill in some form for information in lead capture form such as name, email address, phone number, geographical location etc.
Usually such information is exchanged by users for branded content or experience, which may include eBooks, some discounts, some amount of free information, course enrolment, free trials, coupons, and newsletters etc.
Landing pages are critical because they help in ensuring that before users visit the advertiser’s site, they might show some considerable interest and are potential customers; hence increasing the conversion rate chances.
The users who willingly part with their particulars might be more interested in availing the product and/or services which the website might be offering. Thus, Landing pages increase the effectiveness of any online marketing campaign.
Generating more leads means higher conversion rate. A higher conversion rate means more customers and revenues. It also means the success of the online marketing campaign per spent penny.
Mentioned below are some terms which are important for Landing Pages to generate more leads:
Visuals are more attention grabbing than text. Aesthetics such as positioning of elements, pictures, symmetry, font style, font colour, matching colours, spacing, amount of text on the screen etc. matters a lot.
A smooth navigation and user friendliness should always be kept in mind while designing a landing page. The page should also be mobile friendly, since nowadays a lot of traffic originates from such devices also. Dead links and bugs should be removed promptly. Digital security must be ensured.
Forms are usually the final stage to generate leads on a landing page. The quality, length, types of questions asked, interactive elements in the form etc would decide whether visitors would part with their personal information on lead pages.
Ask limited and relevant information in forms. The forms which ask too many details (which might not even be relevant at times) might cause users to simply abandon the page, which is not at all good.
It must be ensured that forms ask for minimal information such as name, email, phone number, pin code or zip code, region or city etc. Also, use elements such as drop-in, checkboxes, quizzes, radio buttons, optional comment etc. to make the forms more appealing.
For a CTA highlight the benefits which users would get. Without a good offer such as free trial, discount etc. users might not part easily with their personal information. Such offers help in increasing the number of leads.
For mobile traffic, the form should be responsive and its view must be optimal. It would be better to create forms specifically designed for mobile devices in order to have optimal user experience.
If possible, go for A/B testing of a form, which has been explained later on in this article.
The issues which may arise in filling forms on lead pages are: trust and privacy. Users might not trust the pages with their personal information as it can be used in a variety of ways, even in some the ways which might be unfavourable to the user.
Such ways include, spam, selling of private information to third parties, leak of data, unsolicited promotion phone-calls for selling or advertising products etc. These are undesirable things which a user definitely would like to avoid.
Since CTAs aim to trigger an action, they must be distinctive and captivating to be effective. CTAs which are exhorting ensure higher lead generation or sales. CTAs are one of the critical elements on a landing page.
Since CTAs are seen as the climax of a business proposal, they must be simple yet impactful. Some of the ways to have a good CTA are
If the landing page doesn’t show what a user expected once he clicked on a paid advertisement he might simply abandon the page, since nobody likes to be deceived.
Also, if the message or content of the landing page is different or irrelevant to what was promised in the advertisement, user may quit the page. This surely would be a costly thing in a paid advertisement campaign.
So, it is better show relevant, right and expected information on landing pages. Also, the messaging throughout the content should be consistent and must not confuse the visitor.
Testimonials from real customers improve the credibility of a page as they work as social proof. Larger number of authentic posts would reassure visitors. A feeling of familiarity ensures that a new visitor or a potential customer begins to repose trust in the page.
Reviews, especially from old customers or visitors, are good way to provide a benchmark. These reviews also help new visitors understand what is to be expected from the landing page or website.
To take the customer engagement further one can seek their input. Crowdsourcing, here can be of great help to attract attention to our landing page or business. In crowdsourcing, one can engage customers in collecting ideas, names, headlines, themes etc.
This can bring in a fair amount of publicity and can even help understanding customers or visitors better. Such exercises bring customers close to a business thereby improving their perception of it and finally head it to more lead generation.
A/B testing could be done for landing pages as well as for forms too. A/B testing helps us analyze and decide a landing page’s performance by finding out which version of a same page or form would perform better.
Page A here can be called as the ‘control’ and Page B may be called as the ‘variant’. Page B would contain altered forms, text, content, theme or some other element. Some traffic could be directed to page B and then after a few days or weeks the response to both the pages could be measured. It may be possible that page B would bring in more leads. Thus, the ‘variant’ could now be used as a landing page or a new form as the case may be.
Easily understandable content which is also easy to share must be created for landing pages. Relevant standing pages stand out often and they help in better lead generation. Offer resources such as videos, info graphics, eBooks, articles and blogs etc to help visitors better understand a website’s purpose. Such resources could help in effectively boosting traffic too.
It might be possible that despite using the aforementioned methods pages might not convert more or they might have reached a peak. To break this, one must understand what things might be preventing users to convert. Various tools could be used to analyse and understand how users interact with a landing page or a website. These tools could further help in optimizing our pages and thus increasing the lead generation.
Firstly, we must know about what is Google penalty before studying about its types. Google penalty is a negative impact on a website for its search ranking based on Google’s search manual review or algorithm. In 2014, Google reported that over 400000 actions taken against the websites every month byRead more
Firstly, we must know about what is Google penalty before studying about its types. Google penalty is a negative impact on a website for its search ranking based on Google’s search manual review or algorithm. In 2014, Google reported that over 400000 actions taken against the websites every month by its spam team.
If suddenly, your website’s ranking is dropping unexpectedly then it may be disastrous for sellers, customers would prevent by visiting your website and obviously not purchasing your products.
Manual penalties V/S Algorithmic Changes
Manual Penalties or actions are those types of penalties when your website has a manual happening (by a human being) means that when an Google investigator individually visits your website and finds an issue.
There are many causes by which your website has given manual penalty because of the main reason is when you don’t follow the Google Webmaster Guidelines. When your website get a manual penalty then you can get a message from Google that why did your website got this penalty and how to get the penalty removed.
An algorithm penalty may occurs when Google make some changes in its way of showing and finding search results then if anyone want to search on Google it has to put an mathematical formula, known as Algorithm. The formula (Algorithm) is linked to your website but Google changes the Algorithm time to time to improve the service of search results.
Hence, in simple words manual penalty may occurs when it is manually visited your website by an Google investigator and Algorithm penalty may occurs when Google changes the way of search results.
Recovery from the Google Penalty
When your website got a penalty from Google, your ranking status slip down in the list of the Google Search Result. But many times it does not recognise that your website got a penalty so ways of recognised that your website is penalized are given below:
To avoid Google penalty you must follow these points below:
Your Question is "How to block an entire directory from being crawled?" well, Let's discujss. Search engines use their web-crawlers to navigate through pages and links so that they can index all the information gathered. This information gathered helps Search Engines to respond to user queries and pRead more
Your Question is “How to block an entire directory from being crawled?” well, Let’s discujss.
Search engines use their web-crawlers to navigate through pages and links so that they can index all the information gathered. This information gathered helps Search Engines to respond to user queries and present appropriate search results.
Web-crawlers crawls through a website and uses links available on it to navigate to other pages on the website as well as on other websites. Websites have a certain file named robots.txt which contains information for web-agents or bots of a Search Engine.
This information is a kind of instruction or rules to follow while perusing through the pages or directories of that website. Except the malicious bots, user-agents of a Search Engine usually follow such instructions while they crawl a website’s pages.
Robots.txt can contain instructions which can allow or disallow a web-crawler to visit pages or sections of a websites completely. It can contain instructions which can block a web-crawler to not crawl a particular page or directory. These instructions could be issued in a variety of ways or combinations.
To understand how to block an entire directory from being crawled, one can take help of the following example(s):
In the robots.txt, if one wants to allow all web-crawlers to access all content then, these lines could be used:
If one wants to disallow a specific web-crawler to access all content, say Googlebot, from a specific folder then, these instructions could be used:
If one wants to disallow a specific web-crawler from a specific directory or folder, then these instructions could be used:
If one wants to disallow all web-crawlers from a specific directory then, simply use the wild-card character, the asterisk to indicate ALL in the User-agent section, like this:
Similarly, for a single user-agent or for multiple web-crawlers, multiple directories, at a time, could also be disallowed. Following is the example to disallow a web-crawler from accessing multiple directories,
A simple modification in the above example could bar all web-crawlers from accessing these three directories; this is how to do it:
These things could be done for a specific web-page too, as is shown in the following lines:
If one wants to disallow a web-crawler from a specific web-page then, these instructions could be used:
If one wants to disallow all web-crawlers from a specific web-page, then simply use the asterisk as was shown in the blocking-a-directory’s case:
In case, specific crawlers are mentioned in the instructions but others are not mentioned then the left out crawlers crawl the pages. In order to ensure that every possible user-agent is taken care of, be sure to use wild-card characters (the asterisk, as was demonstrated in above examples) wisely in various combinations as the need arises.
So from the above examples, we see can see how the robots.txt and the instruction contained in it can block a web-crawler for our current needs. The crawling instructions are optional though, a user-agent could also choose to ignore such instructions. Also, in case a website doesn’t has robots.txt, then by default all the pages and elements would be crawled by a web-crawler.
Enter the destination URL
Or link to existing content