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Even though it is an integral part of the equation, Exit Rate is not as much talked about as the Bounce Rate. Part of the problem is that most of the people think they are the same thing because both of them are used for the calculating the percentage of the people who left a web page early and thatRead more
Even though it is an integral part of the equation, Exit Rate is not as much talked about as the Bounce Rate. Part of the problem is that most of the people think they are the same thing because both of them are used for the calculating the percentage of the people who left a web page early and that is where the need to differentiate between them arise.
To understand the basic difference between them you need to pay attention because it is very subtle, that is why so many people fail to grasp it. Bounce rate is the percentage of how many people came to your website to give a visit and left without navigating it and exploring other pages belonging to your websites.
Unlike Pogo Sticking, Bounce rate is not always bad for you because there is always a possibilities that user might have bookmarked your page for the future use or didn’t read it because they were already familiar with your content and just came to the page to share it on a social media platform or any other forum. A bounce is bad for you only if the user spend less than 10 seconds on your web page and leaves.
Exit rate on the other hand is the percentage of how many users left a particular web page after coming across it. If you want an accurate calculation of how the popularity of your website is increasing or decreasing, you have separate exit rates for every single page to do that. There are many more differentiating factors between the two terms that helps us distinguish them and one of the major one is that Bounce rate doesn’t always equate to the exit rate. If a visitor comes to your website and navigate through it after finding your content full of quality and worth their time, they will most probably visit other pages as well. But when they leave your website, no matter how much time they spent here, their exit will contribute to the exit rate of the last web page of your website that they visited.
While there are many ways to interpret the meaning of high percentage of exit rates, increasing bounce rate is always a cause of worry because it indirectly, sometimes directly, indicates that your website or some particular pages with high bounce rate is not user friendly or impressive enough for the users and you need to improve.
Words are not as simplistic as we think they are and carry as many complications with them as much as there are errors in a website not designed and developed properly. The Semantics is a branch of Linguistic and Philosophy that is concerned with their ambiguous nature and multiple meanings of evenRead more
Words are not as simplistic as we think they are and carry as many complications with them as much as there are errors in a website not designed and developed properly.
The Semantics is a branch of Linguistic and Philosophy that is concerned with their ambiguous nature and multiple meanings of even a single.
Similar attempts has been made by the Google through the process of Search Engine Optimization to simplify the written content and give priority to meaning of it rather than producing something that is meaningless and consequently useless.
The priority given to the Semantics in generation of the keywords is a great way to make your content relevant in a lot of search engine results and increases your website’s chances of appearing in more Search Engine Result Pages (SERPs) than you had with the gibberish content.
The prime example of the use of Semantics in SEO is when you make spelling errors while typing but the search engine successfully guesses the right term that were in your mind and presents to you the results according to that guess.
Similarly, when you put an unpopular term in the search bar and click on search, you witness a search result that consist not only of the largely used key phrase but also how it is related to the term that you used to find it.
Synonyms are obviously used in the Semantic Keywords because what two words holds more similarities that them. Besides, it is not grammatically coherent to use a keyword or phrase again and again in your content, we usually use two different phrases with same meaning while writing a long piece because repetition becomes boring and causes us to lose interest.
This is one reason why it should be included in your website’s content; because it is not as hard to include them as we first thought.
The function of guessing comes from the ability to the incorporate the related ideas and concepts in the search engine results and that ability is provided to the Google by the Latent Semantic Indexing (LSI).
Concerned with Finding relationship between words and by the simple correlation of their meanings, LSI is a process of finding more related key terms that are already being used. The more your content contains the semantic keywords, the lesser chance it has of going out of relevance.
Eventually, it will be bring more traffic on your website, so there is possibly no reason why you should not use Semantic Keywords.
Directory Submission is a tactic of the Search Engine Optimization which falls under the category of link building. This method of link building is one of the off page SEO tricks which can work wonders for your website. Talking about the SEO, it is a technique which helps your website rank higher inRead more
Directory Submission is a tactic of the Search Engine Optimization which falls under the category of link building.
This method of link building is one of the off page SEO tricks which can work wonders for your website. Talking about the SEO, it is a technique which helps your website rank higher in the search engines algorithms, the higher your website ranks, the more reach and popularity it will achieve.
The website links you find on the first page of the search engines after searching about a specific topic is the highest ranking websites. You never go beyond the first page, do you? Well now you know the importance of SEO.
The web directory is basically a directory of the World Wide Web (WWW) and the process of submitting your website link or URL to the directory is called directory submission. The process of directory submission is quite simple and easy and explained step by step below:
If you have to go through these things for your website, you must also know the importance the whole process.
We have already talked about ranking system of the search engines and how SEO helps in you ranking higher but it also automatically attract traffic towards your website.
To make sure you make out the best of the opportunity that SEO provide you it will be in your favor to understand the two main kinds of Directory Submission.
Out of all the off page SEO techniques, article submission is among one of the most affective and most suggested ones. It is as easy to understand and implement as the other techniques. It is the simple method of writing articles about your website and publishing them on a third party websites or blRead more
Out of all the off page SEO techniques, article submission is among one of the most affective and most suggested ones.
It is as easy to understand and implement as the other techniques. It is the simple method of writing articles about your website and publishing them on a third party websites or blogs.
By doing this simple trick, more and more Backlinks can be created for your website and it will stand a chance to rank higher than other websites. The more links are generated for a particular website, the more are the possibility of it to grab a top rank.
There’s only one condition for this and it is as easy to follow as it is to understand, the articles must be relevant to your website and the kind of business you are into. There is no point in submitting articles about political issues if your business dealings is in textile business.
After learning about the article submissions, article writing is another area of work which needs proper attention because the quality of the articles does matter.
The more simplified and easy to understand content your website create can be the key to attract more and more traffic. If your articles offers quality content including good grammar and all the necessary information, it stands a fair chance of boosting your ratings.
It is important to remember that article writing for SEO is an important part but not a necessary one that is why it is often described as the booster. An ideal article should contain:
There’s such a thing as the Black Hat SEO and White Hat SEO. White Hat SEO is the legal and genuine ways to try to increase your business and Article Submission falls under the latter category.
Before understanding the methods of generating traffic on a website we must know what is traffic means? So, every marketer wants to increase his income or profit. He wants to maximize hus sales. So, increasing his customers is the most common way of increasing his profit or sales. Hence, increasingRead more
Before understanding the methods of generating traffic on a website we must know what is traffic means? So, every marketer wants to increase his income or profit. He wants to maximize hus sales. So, increasing his customers is the most common way of increasing his profit or sales.
Hence, increasing traffic on a website just meant more and more buyers or customers surfing his website. A website with more traffic has more specification, attraction and interesting points for its viewers. There are many ways or methods by which we can generate traffic on a website-
It is not enough to only share content of the website on social channel you have to participate in social media actively too. We have to communicate with our viewers and buyers and also reply them. You have to view your content post, Is there any comment or shares on your post or not? In this modern world, nothing is more profitable than social media to interact with your fans.
Nobody wants to waig for any webpage to load. It is not about 30 seconds or 3 minutes. It is only about to wait. Peoples don’t want any break even it is of 10 seconds. If your website takes sometime to load completely everytime then your website’s traffic is going to low. The faster your website loads its it’s all webpages, more the traffic on your website.
It is not good for your website to influence other sites to link you back means it is time taking process or also an annoying process.
So, you should create your own link on your website that taken your customers or viewers to the webpage they want is better for your website. Sometimes, it is hard to create your own links but in place of it take links of another website is also hard to pick your viewers to their webpage.
It is also most important part for your website to give proper headlines to your content. Sometimes, manythings go unread on your website that the viewer didn’t watch due to no headline. Headline make any content more attractive or highlight too.
For example, Many writers at Buzzfeed take a view of their content and give necessary headlines before publish it.This will generate more and more traffic on your website. You also have to do this for your content.
As we all know About advertising. It is also most necessary method to generate traffic on your website. Display advertising, paid searcher And social media advertising are all finest ways of attracting viewers or visitors towards your website.
It also gives you the opportunity to building your brand, and getting your site in front of public. If you think this will get more sales also. So, you are some wrong you also have to publish your paid search channels this will help you to increase your sales and generate more and more traffic on your website.
You have also to take a view on the data involve in the content of your website. Aside it, GOOGLE has all the information about your website by which visitors can get to your site but you can also have to know from which sections or data of your website your traffic or visitors are coming from. This will help you to provide more necessary and profitable data and information on your website.
Your Question is "What is Sandbox effect? How does it help in SEO?" well, Lets discuss. Google Sandbox is a not yet confirmed but still commonly belief that Google (i.e. its search engine) has a filter which places new websites under some sort of restriction. This is supposed to be done to prevent sRead more
Your Question is “What is Sandbox effect? How does it help in SEO?” well, Lets discuss.
Google Sandbox is a not yet confirmed but still commonly belief that Google (i.e. its search engine) has a filter which places new websites under some sort of restriction. This is supposed to be done to prevent such websites to rank in searches.
The general idea for such a restriction could be that the newer websites might not be as relevant as older sites, and moreover there are chances that newer websites might likely to be hosting spam. Like a young child is placed to play in a sandbox by their guardian, newer sites similarly are restricted to help them mature and grow organically before being allowed to rank.
We can say, therefore, that Google Sandbox effect might be considered lesser known yet salient phenomena that acts as a temporary filter for newly launched websites.
A new website might remain in the sandbox for some time, before it starts to appear in Google SERP (search engine results page). This kind of standby time might extend from 3 or 4 months, or it can range from six months to 1 year, depending on various factors.
Google has neither confirmed nor denied the phenomena or filter of Sandbox. So, it can be taken as an alleged filter, whose existence might be difficult to refute.
Therefore, the people in SEO (Search Engine Optimisation) community take Google Sandbox’s existence as a fact. They assume it while launching new websites that the website/webpage might remain for a while in the sandbox and calibrate their SEO strategies according to it.
If one thinks about it, the logic behind the ‘alleged’ Sandbox filter makes sense. Since Google aims to serve its users with high quality and authoritative content as a result of its search query, it wouldn’t want newly minted sites which have lesser authority or credibility to rank prominently.
Like a new born baby doesn’t have authority, the same goes with new websites. This may be said to be Google’s own way to counter black-hat SEO practices and unethical manipulations.
To understand Google Sandbox, let us take an example of a new website. If this new site suddenly appears and it has hundreds of backlinks, this would seem unnatural and suspicious; this site might have used black-hat SEO techniques to do so. (As for normal websites which follow white-hat SEO techniques and have quality content, it took them some considerable time to achieve their rankings.
Therefore, why give a newer website any advantage?) Hence, it might make sense from Google’s point of view to keep this new website in the Sandbox for a while (to keep it there to cool off and mature).
There are two ways in which Sandbox effect makes it difficult to follow black-hat practices:
Signs that a website is in Google Sandbox.
One can look out for evidences that point to Sandbox activities. Check whether the website has a strong Google page rank or the backlinks to it are of good quality from trusted, authoritative and credible sites; if this is not the case then the new website might fall into the sandbox.
Check for search results on lesser used keywords or secondary search phrases (which might have otherwise listed the website on SERP).
If our website cannot be located with the help of any of the important search keywords, then the chances are there that it might have been trapped by the Sandbox.
If website is new, its pages are indexed, and if one still cannot find it in the search results for exact matching titles from pages. If a page of your site ranks well initially for a specific search term, then at a later time, there’s nowhere to be found in the SERP. These things can hit us that our website has been sandboxed.
How does Sandbox effect helps in SEO?
Sandbox can act as a deterrent to the creators of new websites so that they may not indulge in spammy or black-hat SEO techniques. This helps SEOs to understand the importance of white-hat ethical SEO practices play in a search engine’s quest for satisfying its users.
Sandbox effect cautions the SEOs in to adopting good practices right from the inception of a website or webpage.
This effect gives them a sign that there could be no shortcuts and web traffic and revenue has to be earned through genuine hard work. The sooner SEOs realise this and avoid unethical and manipulative ways, the lesser is their page’s stay going to be in the sandbox.
It may not be possible for new websites to completely escape the clutches of the Sandbox. If already in the Sandbox, they can reduce their remaining stay period or if they are new they can minimise their stay period in it by paying heed to following SEO advices.
Get rid of the website of anything which might be considered as spam by Google. Sandbox is of the ‘unofficial’ tools by Google to fight websites which are new and might possibly host spam.
A website growth is organic and it evolves over a period. As the website grows and gets better, it earns recommendations and links from other websites which are considered authoritative in their respective fields.
Any unnatural means to inflate traffic has to be avoided. A lot of unnatural backlinks surely looks suspicious and might invite Google penalties. This means a reduction in site’s reputation and traffic.
Adopt SEO best practices. Say not to shortcuts, black-hat techniques and unethical ways to increase traffic. Such ways might seem tempting to boost a website’s figures and reach, but could have devastating consequences in the long run.
Manipulative and unethical practices damage a website’s reputation and attract the wrath of Google penalties. Such penalties might include de-indexing and de-ranking or an outright ban from Google. A fall in traffic or a ban might be the last thing which one would desire for a website.
Search Engines such as Google have Googlebots or web crawlers. Such bots crawl a website and index it, so that the website could be ranked for search queries.
Ensure that all the proper HTML tags with their intended purpose, robots.txt and XML sitemap are properly made and implemented. Robots.txt is of special significance here, as it tells a crawler which pages to be crawled and which to be not.
Nothing can match a cohesive, informative and well written content; a content which would satisfy a user’s query. The intent of a website’s content should not be limited to an effort to rank high on SERPs.
Over a period, quality content is prized by search engines as well as users. A website’s popularity, reputation and authority increase as a result good content. The traffic growth of such websites is organic and the website creates for itself a robust audience base.
A website’s content can contain properly researched keywords. Such keywords might be placed at strategic places and sentences in the content so as to make a page rank better. But it must not be overdone; it must look natural. Keyword stuffing is to be avoided as it might attract Google’s algorithmic penalty.
What is search engine submission? Search Engine submission (SES) can be seen as one of the ways of effective web promotion. It means the submission of a website to a search engine. It is an off-page optimisation strategy in which a website is directly submitted to a search engine so that the websiteRead more
What is search engine submission?
Search Engine submission (SES) can be seen as one of the ways of effective web promotion. It means the submission of a website to a search engine. It is an off-page optimisation strategy in which a website is directly submitted to a search engine so that the website could be indexed.
It helps a website also to get into search engine listings. Therefore, SES could be considered as an initial step for website promotion to get search engine traffic.
One of the forms of internet marketing, SES helps webmasters to increase a website’s or webpage’s rankings. The SES process is basically done in two ways:
In the First method, one page is submitted at a time by using various webmaster tools such as Google Webmaster Tools (GWC) or Google Search Console (GSC) or Bing Webmaster Tool, and by generating an updated sitemap file along with a robots.txt file. In the second method, which is a mass submission process, the entire site is submitted by submitting the home page only to as many search engines as possible.
In this method, once the homepage is submitted rest will automatically happen once our website gets listed in various search engine databases and gets indexed.
There is a need for websites to be placement of websites with high rankings because there might be several other similar websites which might compete for the same thing. In that case, it is also required that besides using SEO (Search Engine optimisation) techniques, webmasters also use SES to increase their rankings and outperform their competition. SES is especially helpful if the website is newly launched and yet has not been indexed by Search Engines.
Search Engine Submission is beneficial in the way that it helps in promoting our website on the internet in a short period. The website’s visibility improves as such moves will attract more traffic to our website.
In addition, SES makes the Search Engines aware of our website’s online presence thereby promoting user activity and potential sales.
If one experiences a relatively higher volume of search engine traffic after SES, it means our site has been indexed by search engines. And this indexing helps in gaining more visitors and we can get better returns on our investment in the website because of the increase in the potential revenue.
Also, before submitting to Search Engines, some of the things which could be checked are: Meta keywords, Meta description, page titles, spellings, missing links etc.
There may also be scams in the name of SES. One should be careful with unrealistic claims made by various services. For instance, there may be services which might claim to submit to tens or hundreds of search engines; this might result in huge quantity of email spam, low quality backlinks, and other undesirable activities. This is to be kept in mind especially when launching a new website.
The option of SES is still available, but it is considered an old school practice. In the early days of the internet, a lot of service providers offered manual or automatic SES to tens and hundreds of search engines.
But the times have changed now, as search engines have got better, they can now find our new website and crawl it. Also, search engine tools provide various options to webmasters to enable better crawling and indexing.
But the SES option is not adequate in itself. If one intends to increase traffic over a website and sustain it, then professional SEO services may be required. Such professional SEO services help us to stay ahead of our competitors.
SEO helps in optimising one’s website content using various strategies so that our website ranks higher in SERPs (Search Engine Results Pages). SEO uses latest analytical tools and understand the dynamic requirements and tune a website according to the changing user needs. In this environment of high competition, SEO services become very critical for a website’s success.
If we talk about the On page SEO and Off Page SEO both are the type of Search Engine Optimization (SEO). On Page On Page SEO is Whatever we make changes on our web changes is like, we write Meta, title, descriptions, tags, alt tag, image optimization, It all comes in on page seo. Off page Off PageRead more
If we talk about the On page SEO and Off Page SEO both are the type of Search Engine Optimization (SEO).
On Page SEO is Whatever we make changes on our web changes is like, we write Meta, title, descriptions, tags, alt tag, image optimization, It all comes in on page seo.
Off Page SEO is Whatever we do on the other’s website related our website is called the Off page SEO, such Backlinks creation, business, listing and guest posting, social media optimization for the website, it all comes in off page seo.
What is Digital Marketing? Digital marketing refers to the process of marketing the product or website using digital technologies. This technique is mainly done through the internet. Nowadays, this is one of the fastest-growing methodology in IT industry. Digital marketing strategy focused on increRead more
Digital marketing refers to the process of marketing the product or website using digital technologies. This technique is mainly done through the internet. Nowadays, this is one of the fastest-growing methodology in IT industry. Digital marketing strategy focused on increasing the reach and visibility of our business.
Marketing is primarily focused on costumers. Technology grows day today. People first use the internet to search for every product or anything they want. So, the promotion of products or brands are very essential and it is done through digital marketing. It is also known as online marketing or web marketing.
Digital marketing is not only used for promotions of a product but also for the 24*7 customer support to make the customers more closely.
It turns our business into a brand and promote it worldwide
It helps to get more traffic on our website. Traffic refers to the number of users who visits our website.
It is possible to include social media in Digital marketing.
Use of social media allows us to get both positive and negative feedback from the customers
Digital marketing provides an increased advantage for brands and businesses.
In-Bound digital marketing: Promoting the business online with unpaid or paid campaign.
Example: Facebook, YouTube
Types of In-Bound Digital marketing includes:
Out-Bound digital marketing: promoting Business offline or do marketing your business without investment.
Example: Bulk Messages, TV ads
SMS/MMS: SMS marketing is a type of marketing that sends a message to a group of people. Commonly known as text messages.
TV ads: It involves promoting businesses by making ads and reaching it to the audience through television. We can see it whenever we are viewing television.
What is Google My Business? How Google my business Helps to grow the business? Google my business or GMB is an online tool that helps the business to manage their online presence. The business owners can create their profile and publish posts to their Profile. It is a business listing on Google. ByRead more
What is Google My Business? How Google my business
Helps to grow the business?
Google my business or GMB is an online tool that helps the business to manage their online presence.
The business owners can create their profile and publish posts to their Profile. It is a business listing on Google. By this tool, Google will display the company information in a variety of results.
Google my business is by far the strongest factor of your business to rank in the Google local pack. Since the local pack results are displayed right at the Google search results, you had better have a well-optimized Google my business profile if you want your business to be displayed in the local pack.
Google my business helps to add your business in maps. It is possible for the customers to add reviews about your business. Review is an essential factor for your business. You can analyze your business and edit your business so that the customers can find you and they will get impressed.
Google my business is a powerful tool that helps to improve your business.
1. Use analytics to understand your traffic
a) Understanding your customer helps to increase traffic, business sales.
b) Helps to emphasis the factors that attract the customers to your business and reduces the factors which the customers doesn’t care about.
c) Helps to identify where the people are when they search for direction to your business
2. Round-up reviews
a) Google my business allows you to look over how customers are reviewing your business
b) Give you a chance to respond to reviews
3. Connect with your customer face to face
a) Google hang out feature helps you to connect with your customers face to face via video chat
b) It is able to ask customers what they actually want and what would we do more that could interest you
c) Enable you to maintain your online reputation
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