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Search Engine Optimization and How it Works In the 21st century, there is not a single soul who doesn’t know about Google. It is the most famous and trusted source of information of the modern time. But this is not about Google. Like Google, there many other search engines, probably more than you coRead more
Search Engine Optimization and How it Works
In the 21st century, there is not a single soul who doesn’t know about Google. It is the most famous and trusted source of information of the modern time.
But this is not about Google. Like Google, there many other search engines, probably more than you count (overshadowed by the popularity of Google).
You must have seen when you search something on these search engines that search results are divided on pages. As you can understand yourself coming on the first page of a popular search engine like Google and Bing will ensure more click and views on your website and hence more popularity.
Now these websites on the first page is not there by mere luck. There are some tricks to be on top and they are not that difficult to understand if you pay attention.
For example, if a person searches for 50 different ways to cook eggs, and your articles is just about that and you’ve given a clear indication that your content contains, with descriptions and keywords, all the 50 recipes. Your article may come on the first of the search engine.
By doing this, you get a series of articles connected to each other through these links. That means more readers for you if you create good content. But make sure to link these articles as a part of the sentences and paragraphs and not separately.
For example, if you search Game of Thrones, the keywords would be the main characters names and the famous dialogues. You need to use those kind of keywords in your content.
Inbound and Outbound links Inbound and outbound links are essential parts of the Search Engine Optimization (SEO). Not only they’re essential to the whole functionality of SEO, they are considered to be the building blocks. Without their help, popularity of your business and views on your articlesRead more
Inbound and Outbound links
Inbound and outbound links are essential parts of the Search Engine Optimization (SEO). Not only they’re essential to the whole functionality of SEO, they are considered to be the building blocks. Without their help, popularity of your business and views on your articles and blogs will remain nominal.
Inbound links are used a votes and by the count of these votes ranking is decided in search engine result pages (SERPs). The reason why they’re so effective is that even a bot can find your web pages and if a bot can find it, it is sure to be popular and good in quality.
Two types of inbound links:-
Backlinks When you use Google search engine and open a website page, there are a lot referential links either highlighted or written in a different colors in between the text. That’s a function of the optimization of search engine and these links are called Backlinks. They surely make it easier to lRead more
When you use Google search engine and open a website page, there are a lot referential links either highlighted or written in a different colors in between the text. That’s a function of the optimization of search engine and these links are called Backlinks.
They surely make it easier to look up terms that you have no knowledge of, you can just click on the link and to understand the topic and come back to finishing the article. Another way by which a backlink functions is to give backlinks in articles and blog by mentioning the content of it and either criticizing it or praising it.
As easy as it may sounds, a lot of people might think it’s extra work from admin’s side but in reality they profit from it as much as the readers. It’s a Win-win situation.
Some of the website has Search Engine Marketing which earns them a profit every time someone clicks on their links and by opening more of their links to their articles and other features. Not only this, Google keeps searching for the website with more popularity among their competitors and more visits.
Types of Backlinks:-
What is Cloaking : We have heard about SEO (Search engine optimization) which helps to increase more visibility of a website , web page to users of a web search engine. This is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of aRead more
What is Cloaking :
We have heard about SEO (Search engine optimization) which helps to increase more visibility of a website , web page to users of a web search engine. This is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
Cloaking is to encourage website‘s search engine rank on few certain keywords. We can say this is the black hat SEO technique in which it shows two different types of content, one is for user and other is for search engine. This is just hiding the data in a webpage or website from search engine bot.
How two types of content will be visible for user and search engine?
Suppose , 1st one is for visitors who are actually visiting the website and second one would be for the search engines robots. I.e., a human reading the website would see different content or information than the search engine crawlers reading the website. The main use or reason to develop this techniques is to rank the pages well in search engines. Also this is useful for better indexing.
Img 1 :
So friends I will suggest better to avoid this techniques .
How is Clocking done :
While delivering the content, cloaking can be implemented or achieved .Cloaking in SEO is to deceive. To achieve Cloaking, content which is based on the IP address or Use-agent HTTP header of the user which is requesting the page, can be deliver. So whenever the search engine spider is identified, a different version of the webpage is delivered by the side script.
Cloaking in SEO is useful for different purpose as explained above. Just to display the page which is not to be displayed just to have a higher ranking.
Cloaking is no longer necessary for regular SEO. But just in order to have a better rankings.
Types of Cloaking :
Example: An email reader is a main user agent.
IP based clocking example: Search engines with certain IP address will be shown at one version of a web page and all other IP addresses will be shown another version.
Example : Lets see cloaking here . If the HTTP Accept-Language header is of a search engine then observed, then the cloaked version of the website is presented as another version of the website is presented.
What are Disadvantages of Cloaking :
Better to avoid Cloaking . Now Google is coming with new and talented search engines algorithms which are more intelligent than Cloaking techniques. Search Engine often change their algorithms in order to avoid and stop cloaking and other techniques that create a negative user experience. Once your cloaking applied site becomes victim ,I.e if they will find your site is using this technique , your site will be banned and dropped from their index.
There are many example of this . We all know that search giant Google has blacklisted German car manufacturer BMW for breaching its guidelines in Feb 2006.
Designing a website is not an easy job because when you sit down to do it, there are many things that you need to keep in mind to make sure it is functional and convenient for all types of users; the ones who will access it through different kind of devices and from different kind of geographical arRead more
Designing a website is not an easy job because when you sit down to do it, there are many things that you need to keep in mind to make sure it is functional and convenient for all types of users; the ones who will access it through different kind of devices and from different kind of geographical areas.
Even though the latter does not always play a crucial role in it, the former is crucial to the design and functionality and have an entire type dedicated to it. There are two major types of web designs according to which web developers create new websites; the responsive design and the adaptive design.
The Responsive Web Design (RWD) is named for its’ ability to respond to the changes that occur in the loading and adjusting to the kind of device that is being used to access the website. It analyses the size of the screen and tries to fit into it as much as the programming allows it to.
It also responds to the changing browser window size and makes it convenient for users to perform multitask by letting them use other tools without causing any disruption.
The Adaptive Web Design (AWD) on the other hand has multiple sizes of screen layouts built into it and the same mechanism as the responsive design which allows it to know the size of the screen of the device being used to access it.
Before a user can access a website that uses adaptive design, the website analyzes the screen size and the space available for it to use and then the layout that will fit best according to it to provide the users utmost accuracy is chosen.
While the responsive design is developed to adjust size and shape according to the enlargement and the downsizing of a window, the adaptive design manages to retain screen space exactly as it is in the same process.
While the adaptive design is impossible in nature to be manipulated and manhandled because it is more convenient for the bigger screens and heavier devices, the responsive design is more suitable for the majority of users for the reason that we will now discuss.
In the last decade a large number of population has been using mobile devices to access internet including search engines and web browsers so it makes more sense if you use the responsive design for your website if your regular visitors belong to that. Even the Google recommends it more than the other.
The first rule of marketing is if you do not have the quality in your product, you must focus on the advertising and try to divert the focus of the customers from the issue altogether. When the manufacturers compromise on the quality of their product, it becomes the primary job of the marketing straRead more
The first rule of marketing is if you do not have the quality in your product, you must focus on the advertising and try to divert the focus of the customers from the issue altogether.
When the manufacturers compromise on the quality of their product, it becomes the primary job of the marketing strategists and ad agencies to not let the people think about it by shining the torch of luxury on their faces.
The more an advertisement tries to bank on the company name or use a celebrity to endorse their product, the more it becomes obvious that they have nothing to offer in the name of quality.
This may work on televised and print media but when it come to the internet the rules of the game are different where the priority is always given to the content.
Internet is the most democratic place on the earth and there is no better place than this to exercise your freedom of speech and expression.
Because of this everyone can be assured that it is not aligned with any company agenda that may be trying to dupe their own customer by providing them cheap products on higher prices or any organization that may want to spread false news.
This is where the search engines come into the picture. Major search engines like Google has policies and strategies like Search Engine Optimization (SEO) which helps them choose the best content among all the options they have got.
As we all know that the optimization process is conducted to rank the websites with the best quality content on top so the users can find the most accurate information without having to go through much trouble. You can be assured that the search results of your queries on the Search Engine Result Pages (SERPs) has been handpicked for you.
Through this process of optimization, it has been conveyed to the website owners that nothing but only the quality content is prioritized.
The Google Bots that are responsible for the ranks and the ratings that are handed out can only read the content that is in the written form on a website and no human interference is allowed in the working of these bots.
This is the sole reason for the famous saying in the marketing industry that content is king when it comes to SEO. Bots crawl through the website to analyze and inspect content.
We have always been told form childhood that sharing is caring and that there is always enough for everyone. You do not need to despise people because there are enough resources for all human needs but not for human greed. These simple principles can be applied everywhere including the marketing indRead more
We have always been told form childhood that sharing is caring and that there is always enough for everyone. You do not need to despise people because there are enough resources for all human needs but not for human greed.
These simple principles can be applied everywhere including the marketing industry, there is enough audience for every type of content and the products to be sold.
There is no need of an unhealthy competition in a world there it has started literal wars but instead of this, we need healthy rivalries where we can learn from the mistakes of our competitors as well as our own and in that process, a little spying is important to an extent where it does not become unethical.
When spying on your competitors’ website, the most important aspect to analyze is their oncoming live traffic. You need to find out about the kind of ads they have put up in the online market and what are their strategies of Search Engine Optimization (SEO).
If the strategies they are using suits our own website, you can try them out since there are no copyrights on the marketing strategies yet. The quality of their backlinks should inspire you to create content of equal worth if not more. The better understanding you have of others in your field of are or expertise, the better you can optimize your own website.
If you are spying on your competitors then it is obvious that one of the primary thing you are going to be monitoring is the keywords and as we have discussed it in one of our early article, secondary keywords are also important and you can choose you secondary keywords on basis of the most successful primary keywords of your rivals.
Here’s a little note for you to always keep in mind; always keep the list of your rival a short as possible. Only choose those who are either better than you in the game or is giving you a tough competition in the near past.
After this you will have no unnecessary task on your hands like monitoring the websites that wouldn’t help you at all. If only you analyze the strategies of those who are best in the market and have successfully gained traffic by using the right keywords, creating quality backlinks and placing the anchor texts on all the right places, you can be the next big fish in the market.
The Search Engine Optimization is a ground breaking and revolutionary method introduced by the top search engines like Google, Bing and many more. The purpose of this technique is to customize the experience of each and every user by providing them exactly the data and information that they want insRead more
The Search Engine Optimization is a ground breaking and revolutionary method introduced by the top search engines like Google, Bing and many more.
The purpose of this technique is to customize the experience of each and every user by providing them exactly the data and information that they want instead of giving them options to settle for.
It is as simple as getting the your car modified in accordance with your need but the major difference between the two services is that in SEO, you do not have to pay extra in money but instead you are required to contribute to the vast knowledge of the internet as much as you can.
But then comes the problem of running a website built for the computers and PCs on search engines designed for mobile devices. It is like wrapping a sedan in two wheeler bike’s cover. It should not be done and if you do, it will end in disaster.
The important thing that you need to remember here is that the size of the mobile device screen is small that cannot provide enough space for a webpage to function freely, zooming in and out does not really help in the matter of conducting proper task designed.
To complicate things further, the rise in the use of mobile devices are at an all-time high since they are now fully equipped to carry out the tasks and activities that were once only possible on computers. This is where we find our solution.
Every website can be designed to accommodate two URLs, one for the computers and one for the devices that are smaller.
If you see a rise in the users who access your website through mobile devices (and you must since the use of them to use internet is more efficient and convenient than waiting to reach home to use your computer or even carrying your laptop everywhere you go), then it is necessary for you to have make your website mobile device friendly.
Mobile device friendly websites use advanced technology to verify how many incoming visitors are accessing it through the mobiles and how many through conventional method (meaning computer), then they are directed to the URL designed for them.
But you can even lose your customers and as a result your SEO rating if you do not know how to manage two different URLs of your website. One of our articles simplified to you how can you d that and there are also some free tools that can help you with that.
We are all familiar with the saying that the customer is always right. While the saying is not entirely true since it is the business owners and employees that know the best about the products and services that they provide but it is a great way to understand that needs of the customers should alwayRead more
We are all familiar with the saying that the customer is always right. While the saying is not entirely true since it is the business owners and employees that know the best about the products and services that they provide but it is a great way to understand that needs of the customers should always be your first priority.
While the above saying is famous worldwide and has been said by people across centuries and generations, there is also lesser-known saying concerned with the field of writing (also cinematography) and thus the Search Engine Optimization (SEO); Content is the king.
These two saying should be kept in mind by anyone who is doing the keyword research but the most important is the point of view of the customers and that should be reflected in that as well.
Whether your website is linked to your business or simple a vessel to provide information to the needy, the foremost thing you keep in mind while producing the content is that you always provide what people are usually searching for because it is common sense to cater to the needs of customers and visitors and present it the best way possible.
Unless you have something revolutionary that even the general public does not know they need. If you specialize in selling products, there should be a string connection between your customer, products and the content you are using for the marketing.
Now take the example of the textile industry, cotton products sell the most in the hot area and woolen in those that record a lowest of the temperatures.
When someone looks for jackets online the topmost thing in their mind is the comfort and the budget that is not higher than the common standards. If you sell jackets with the title and keywords like “leather jacket in the budget-friendly price range” you have higher chances of attracting crowd.
On a similar note, if you are producing the content that tells the disadvantages of Search Engine Optimization and tries to discourage website owners from optimizing their content, you will have smaller to none chances of grabbing a rank on Search Engine Result Pages since everybody in the field of Digital Marketing knows how important it is to do it.
Even the search engine encourages it. The only chance you will have for gaining any audience by that type of content is if someone deliberately searches for it or someone with no knowledge in this field accidentally comes across it and thinks it is true.
In today’s time where we all are living in two different worlds; real and the virtual and it has become necessary for all of use to make our presence felt in both of them, be it socially or the sake of your business. In the case of the former, it is necessary to be true to yourself and be on socialRead more
In today’s time where we all are living in two different worlds; real and the virtual and it has become necessary for all of use to make our presence felt in both of them, be it socially or the sake of your business.
In the case of the former, it is necessary to be true to yourself and be on social media what you are in the real life and go by the same name but in the matter of your business, you need to be as creative as you can be.
The first thing where you creativity should be shown is the names. No matter what it is; title tags, domain names, or keywords, it is your duty as well as the necessity to be as attractive as you can be.
When you launch a website, be it just for the sake of providing the information you have in great amount or for expanding the reach of your business by providing your customers and potential customers an easier way to reach you, it is really important to have a name for your business as well as the domain that is easy to pronounce at the same time catchy so the new visitors can remember it for a long time.
It is called the playing with the psychology to make people remember you even when they do not want to or does not think it is necessary. But the important thing to remember here is that the name of your domain must match with the official name of your business as to not lead visitors and customers to abandon it in the confusion.
This name has the same kind of impact on the Search Engine Optimization (SEO) process for you as the keywords that are closely related to your field of business and that is why it is important that you include at least one of them in your domain name.
It has been told multiple times that the variety and diversity in the selection of the keywords for your content is the second most important thing after the content itself but sometimes even the experts forget to remind you to make those necessary keywords a part of your title tags like H1, H2 and H3.
The more meaningful your content is the more meaningful your keywords will be and as we all know, content is the king when in SEO which should appeal to the users of the search engines so your business can grow.
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