In the Search Engine Optimization, there is a thing called a White Hat SEO and a thing called Black Hat SEO. The meaning of these two simple terms has something to do with the nature of the colors used to describe them.

While the white hat SEO means genuine and honest tricks, tools and techniques that are used to gain high rank in the optimization, the black hat SEO contains the list of things not to do if you really want your ranking to increase.

Some of the ways to score points in the optimization are distinguished but some are simply like coins with two faces and the backlinks are clearly included in the category of techniques that are used for both white hat and black hat SEOs.

One of the many ways to create backlinks quickly is to hire an SEO agency but that trick would be included in do nots.

The long term damage of doing that is the backlinks created by the agency will be full of spam and will most probably lead to a faulty website that will only result in your ranking getting lower instead of going up.

Bots used by the search engines are quick to find the spam website and you would do better without having your name getting associated with them.

The real trick to create quality backlinks is so simple it may sound boring and a waste of time if you are the kind who use money instead of time and efforts to achieve something.

The content you create for your website is the most important thing for SEO. Due to the existence of a large number of websites on the World Wide Web, it has become extremely important for the search engines to eliminate all of those that does not contain quality content from the ranking algorithm.

The second step after creating quality content is to create a limited number of backlinks with some of the other reputed websites. A good and thorough research is necessary before you decide to team up with another website.

Make sure the quality of content produced by the partnering website is at least as good as yours if not better. This is an extremely important factor because according to the survey and research, the most focused area during optimization ranking calculation is the Authority of Domain.

The authority held by you and the website you are partnering up with plays an important role in the SEO.