We all know about the contextual backlinks and how they appear as a part of the main content of a web page and how they take us to the more of them belonging to the same website. But the one thing that is always ignored is the actual term that is used to describe the word or phrase containing the links leading to other pages.

While talking about the Contextual backlinks, the phrase Anchor Text is hardly mentioned but it is like official term. They contain the backlinks and therefore they are clickable, which solves the issue of Google Bots never finding your website again.

If there are contextual backlinks available of your website, it is a 100 % guarantee that Bots will be able to crawl through your website using all kind of backlinks that you have created for your webpages.

These Anchor text keywords or the phrases are directly relevant to a popular topic. If you decide to use Anchor text in the form of a backlink, you must choose the right keywords; make the name of a category your keyword and the search engine will do the rest of the work by putting your content in the same category as your tag.

The diversity in the Anchor Text is obviously extremely important since Google bots rely much on these tag type of links to categorize your content for the Search Engine Optimization (SEO) Process. The more accuracy there is in the categorization of a website, the more chance it has of grabbing the top ranking on Search Engine Result Pages (SERP).

Diversity in the anchor text really indicates to the art of mastering its’ many forms to bring more traffic on your website. A good understanding is important to use it for your advantage instead of disadvantage.

• One of the primary forms is the Naked Link Anchor which is the full URL provided in between the text.
• And banded (popular) phrases with the mixture of your personalized keyword is considered to be the most effective way to use this method of link building.
• On the other hand, if you just simply use a brand name for the keyword, it can be as effective as well.
• Images can be used as well for this process by attaching the tags to the images creating an Alt tag.

The important thing to remember about Anchor text is that they were more popular in the 2000s but the heavy use of them in the currently can lead to a penalty by Google. They need to be used minimum in number and as wisely to not be seen as forced just for the sake of optimization.