What is Cloaking in SEO?
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Shailendra Yadav
What is Cloaking : We have heard about SEO (Search engine optimization) which helps to increase more visibility of a website , web page to users of a web search engine. This is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of aRead more
What is Cloaking :
We have heard about SEO (Search engine optimization) which helps to increase more visibility of a website , web page to users of a web search engine. This is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
Cloaking is to encourage website‘s search engine rank on few certain keywords. We can say this is the black hat SEO technique in which it shows two different types of content, one is for user and other is for search engine. This is just hiding the data in a webpage or website from search engine bot.
How two types of content will be visible for user and search engine?
Suppose , 1st one is for visitors who are actually visiting the website and second one would be for the search engines robots. I.e., a human reading the website would see different content or information than the search engine crawlers reading the website. The main use or reason to develop this techniques is to rank the pages well in search engines. Also this is useful for better indexing.
Img 1 :
So friends I will suggest better to avoid this techniques .
How is Clocking done :
While delivering the content, cloaking can be implemented or achieved .Cloaking in SEO is to deceive. To achieve Cloaking, content which is based on the IP address or Use-agent HTTP header of the user which is requesting the page, can be deliver. So whenever the search engine spider is identified, a different version of the webpage is delivered by the side script.
Cloaking in SEO is useful for different purpose as explained above. Just to display the page which is not to be displayed just to have a higher ranking.
Cloaking is no longer necessary for regular SEO. But just in order to have a better rankings.
Types of Cloaking :
Example: An email reader is a main user agent.
IP based clocking example: Search engines with certain IP address will be shown at one version of a web page and all other IP addresses will be shown another version.
Example : Lets see cloaking here . If the HTTP Accept-Language header is of a search engine then observed, then the cloaked version of the website is presented as another version of the website is presented.
What are Disadvantages of Cloaking :
Conclusion :
Better to avoid Cloaking . Now Google is coming with new and talented search engines algorithms which are more intelligent than Cloaking techniques. Search Engine often change their algorithms in order to avoid and stop cloaking and other techniques that create a negative user experience. Once your cloaking applied site becomes victim ,I.e if they will find your site is using this technique , your site will be banned and dropped from their index.
There are many example of this . We all know that search giant Google has blacklisted German car manufacturer BMW for breaching its guidelines in Feb 2006.