What is Google adwords Remarketing?
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Sneha Singh
Google Remarketing is a marketing technique. It is also known as Google display network remarketing. It is a form of online advertisement. This technique is mainly focused on users those who have already visited your website or any other properties. It displays specific ads to those users. Old usersRead more
Google Remarketing is a marketing technique. It is also known as Google display network remarketing. It is a form of online advertisement. This technique is mainly focused on users those who have already visited your website or any other properties.
It displays specific ads to those users. Old users will see this ad when they are browsing the web. 90% of people are internet users and it is possible to target 9 out of ten using Google remarketing.
Remarketing helps to increases the number of traffic to your site. When visitors leave your website without buying your product or setting up an appointment for your service, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps, or as they search on Google. The well-known form of remarketing is Google Ad Words.
The steps involved in remarketing are:
• Visitors or user visit the site
• Visited users are tagged with a cookie. They are added to the remarketing list
• Ads are shown to users on the remarketing list
The main goals of Goole ad word remarketing is to:
Target visitors of website those who are nothing to do with the page
Show a specific content page to visitors
Working of Google Ad Words Remarketing
Remarketing technique combines JavaScript code with the website. This process creates a browser cookie whenever the user enters the website. The cookies play an important role to aware the advertisers whenever the visitors browse their sites and it leads the visitors to reach the ads they were published.
Set up Ad Words Remarketing
Remarketing list includes the list of users to which you want to show your ads
Sign in to “Google ads”
Click on the “tools” menu
Click “Audience Manager” under the “shared library”
Click +icon
Select the remarketing list ( Website visitors, App users, YouTube Users etc.) which you want to use
For Google Ad Words Remarketing, “website visitors” option is to choose
Give a name to “audience list”
Click “type of visitors” (visitors of a page, a visitor of a page who also visited another page, visitor who did not visit another page etc. ) and select the type you want to create
Add user who visited your site
Give the number of visitors who visited your site
Specify the membership duration
Describe your audience and click on create audience
Benefits of Google Ad Word Remarketing
Below are the few benefits of Ad Word Remarketing:
1. Helps to find users who already visited the site
2. Help customers find you by showing them your ads when they are actively looking at your business
3. It allows you to create a remarketing list to advise for specific cases.
4. Helps to create high performance remarketing campaigns with automated bidding
5. Can easily create ads because product text, images and video are free with ads gallery
6. Better traffic
See less7. Cost of advertising is very low
8. Possible to make changes in ads based on which product the customer last visited
9. You will get a report about the performance of your campaigns