It has been told by the SEO experts again and again that the quality of the content is not the only criteria that ensures you grab a top spot on the Google Search Engine Result Pages.

The strategies that you need to work are plenty and one of the most important ones is link building. Links are considered to be a major source of organic traffic and building them in partnership with other websites are fruitful only if they are reputed.

Reciprocal link work only when a trusted name provides them to you because that is the only guarantee Google will take of your website to be a genuine one.

The perfected art of link building along with providing the users with quality content is all it takes for your website to become a link magnet, which basically gives a statement that you are also one of the trusted names.

Link Farm on the other hand is a different story. It is a group for websites that are connected to each other through hyperlinks, backlinks or any other kind there is. The main goal of a Link Farm is to establish a united force to make their presence felt on Search Engine.

This is how it works; when a number of websites that are not popular in their field gets together to form a link farm, the chances are that their united efforts will be able to achieve what they individually could not.

If one website makes it to the Search Engine Result Pages (SERPs), others will benefit from that. They all will be discovered by the Google Bots as well when it is crawling.

The Link Equity is what we also call Link Juice. It is a process of one website passing the authority, or in simple words, the traffic to the websites that are linked to it through backlinks.

It is a common practice in business to share your benefits and customers with your partners to some extent. Link equity is the way to do so in the virtual world.

Not many people know this but Google has a separate algorithm that works only to analyze the websites on the basis of their internal, external and other kinds of links to give them a ranking according to their efforts.

The link equity is come only from those links the search engine can crawl. No Follow links bring no juice. Even the interconnected pages of the same website reaps equity for you but they are not as strong as the links created with other websites.