If we want to understand about on-page and off-page optimization then before that we need to know about ‘What is page optimization’. So, optimization means to make anything as possible as impressive and good. We publish webpage on our websites. It’s all about to publish web pages attractively and impressively.

Google, a search engine, search about anything so, page optimization means to take a place at the top of all search engine results about our site for our webpage. On-page optimization defined as trying to make as possible as good your webpages to give assistance to them in ranking higher on search engines. The main target of that is to increase more traffic on your website time to time. The main of on page optimization involves focusing almost on exclusively in the placement of matching keywords strategically on your page keyword in headings, keywords in Meta description, title etc.

But this method or trick is out of fashion or modern technology. Nowadays, Google automatically understands synonyms of keywords that ease you don’t longer obess about strategic placement of matching keywords for your website.

These are some tips below for on page optimization:

1. Surety for loading your page fast

This happens many times that we had search for something and then click on first link but it take time to load then hit back button and chose another link. This matter to ranking your website at the top of search engines. Google provide a page speed insight tool that help you to check your webpage speed and also give some suggestions. So, make your page loads faster than others.

1. Make short URL’s description

Also, URL’s description make your website easy to view in crowd of many site URLS/ if your URL contains long description and not useful about actual content then nobody noticed it easily. So, make short URLs and that contains only about content of your website. Let us take a view on an URL like http://www.easydoctor.com/how_to_remove_darkcircles. This indicates easily that website contains all the content about removing dark circles.

1. Take easy and readable content

This also matters to get ranking on search engines. Visitors wants easy and readable content always. So, you had to take easy content for your website. This happens by avoiding big words, tough language, also use short sentences and paragraphs. This will help you to increase more traffic on your website time to time. You will get top rank on search engines.

OFF PAGE OPTIMIZATION

This is clear by name that off page means out of page. This defined as take steps outside of your own website to get top ranking on search engines. This will depend upon user’s trustworthiness, authority, and relevance. This involves improving your search engines also. This is achieved by respected places like pages, peoples, sites etc., that promoting your website in public effectively for the quality of your content.

Off page optimization also includes backlinks these below:

1. Natural Links are links edited or added to any website without informing the owner of the webpage.
2. Self-created Links are links written by doing practices like backlink adding in a press release, forum, online directory with improved anchor text. Some such types of links are scowled upon search engines like Google.
3. Manual Built Links are the links received through link building campaigns. This also includes activities like attracting customers towards your website or asking many experts to share your content.

There are many signs for your website to passed the equity like:

• Linking site used anchor text
• Link’s “freshness”
• Linked site’s topic is how related to linked site
• Popularity of the site that is linked
• Linked site’s trustworthiness
• Number of links present on the page linked.