There are many types of press releases and while we are not here to discuss all the types here, the main topic of this articles is one of them; the press release submission. Press releases are basically the methods used to communicate with the general public.

It is used by the politicians to inform the public about national issues, by the celebrities to clarify things to their fan just as it is used by big businesses and large organizations to clear the doubts of their customer and business partners.

It is not important and not the only option to use the TV media for the purpose of press release, in fact they are called only when the need is urgent and pushing. We will be discussing the online press releases.

The purpose of the online press release is same as any other type; to create awareness about your business and keep your customers, business partners and shareholders informed about the important decision and changes.

These changes and decision may include change in management or any other branch, garnering an audience for the upcoming events, promoting products and informing others about the launch dates. Or it can be about the important or new services.

Just like the article submission it is also important in the press release submission to follow certain rules and regulations to have a better and genuine reach. Press releases should be as short and factual as possible because.

People are not really interested in reading or listening to long press releases so they should not exceed the limit which is necessary to put out the message that was the whole point of it.

There are two types of press release submission; paid and free. The free sites does not cost you any money but it is important to do a thorough research and choose a site that can provide you better reach.

Free press release submission is the basic of this service and paying for it does not put you in the category of black hat SEO. If you want a good media coverage paid press release submission is the way to go but even it does not guarantee you the desired result.

But perhaps the main advantage of the PR sites is that they save you the inconvenience of running after the news media and the journalists. Along with these you can enjoy additional benefits like choosing the kind of audience you want to target.