When it comes to boosting up the traffic, we have two methods, SEO (Search Engine Optimization) and PPC (Pay Per Click). The most common question that arises is which is better, SEO or PPC. At first, we have to learn about what is SEO and what is PPC.

Search Engine Optimization (SEO) is a method of techniques or strategies used to help to increase the number of visitors that will frequent your website. It is a powerful way to increase the visibility of webpages.

This technique is used to optimize webpages. SEO is one of the technologies used in digital marketing. When internet users search for your product for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. SEO is a subset of search engine marketing. SEO performs keyword research.

The search engine optimization process includes :

• Researching keywords
• Creating content
• Building links
• Making sure your website is visible in the search engines

Coming to PPC, it stands for Pay Per Click. It is actually internet marketing. In PPC, an advertiser pays a fee every time a user clicks on their ads. It is a method of marketing. It will purchase visits for your site. The most popular form of PPC is search engine advertising. Pay Per Click normally associated with Google ads and Bing ads.

In pay-per-click, a Website that utilizes PPC ads will display an advertisement. When a keyword query matches with the advertiser keyword list, it will display ads.

We need to know the difference between them:

SEO is a time-consuming method and changing process where PPC is a quick process.

It is result-oriented.

SEO is an organic method where PPC is paid.

SEO has some disadvantages:

• SEO takes time to generate the result.
• It may go down in the search result at any time. So, the SEO analyst needs to beware every time.
• Compared to PPC, ROI approach is not clear.

As compared to SEO, PPC can generate results quickly.

PPC has the following advantages:

• It works quickly
• Generate quick results
• Work on ROI approach
• Need not updated with Google.
• One of the biggest advantages of PPC is PPC executive get higher salary than SEO analyst

So, PPC is comparatively better than SEO due to its quick response within less time